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Ep. 31. Meta and Alphabet Divesitures, Publicis and Omnicom Results, Greg McLelland (M&W's GM of Canada and CRO Advisory Lead)+Ads101 On Digital Advertising With Martin Galvin

Madison and Wall Podcast

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Navigating Oligopolistic Markets in Digital Advertising

This chapter delves into the challenges of functioning in oligopolistic markets, specifically in digital advertising and search engines. It emphasizes the pressures agencies face to deliver value amidst high barriers to entry and the need for constant innovation.

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