Campaign Chemistry

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May. Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play. In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable?Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decision to rebrand and remove a Native American woman from its packaging amid a reckoning against racist logos from large consumer brands.Since then she’s coalesced Land O’Lakes various businesses around the brand’s purpose of providing safe, sustainably sourced and nutritious food to American consumers while supporting rural farmers and communities. In this episode Malenshek talks about joining the company shortly after the rebrand and how its navigating economic headwinds by investing in its brand. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products. ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts. As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

When the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown areas, in buildings and malls, suddenly invisible to millions of people. But since then investment in OOH has rebounded as people venture back out into the world. The Out of Home Advertising Association of America (OAAA) released its Q2 revenue report on Thursday projecting double digit growth for the medium in 2022. OOH mainstays are increasing their investments and new advertisers are entering the medium as it becomes more digital and easier to optimize, target audiences and measure success. QR codes and the ability to share on social media are making those investments in the medium more holistic and impactful.  Anna Bager became CEO of the OAAA in late 2019, and has since been evangelizing and driving adoption for the medium. She spoke with Campaign US about OOH’s post-pandemic rebound and how technology is transforming the medium – and making it more valuable for brands. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado. Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the forefront of equity and inclusion, such as Degree’s inclusive deodorant for disabled communities and the agency’s Health4Equity center of excellence, which Alarcon started to track and address inequities in healthcare and pharma. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically. That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups. Smith joins the Campaign Chemistry podcast to discuss her approach to marketing, her view on how purposeful brands can live up to their promises and more. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.   Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.   But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.   Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.