Campaign Chemistry

PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.This year, his agency, Pereira O’Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O’Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With the Upfronts season just around the corner Julian Mintz, Roku’s Head of US Brand Sales, takes some time to discuss where current market trends are headed and where advertisers should turn their attention towards this year. As more consumers shift to TV streaming Roku holds a unique position to make brands unmissable in the crowded TV ecosystem. From power on to purchase complete, Roku guides brands through the entire streamer’s journey. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Virtual product placement, enabled by advances in technology, is quickly becoming the future of advertising. With the ability to seamlessly integrate products into content, brands are able to reach consumers in a more subtle yet authentic and impactful way, while content creators can generate revenue and enhance the viewer experience. This interview with the Chief Content Officer of Ryff, Mar Duermeijer, delves into the benefits and possibilities of virtual product placement, applications of artificial intelligence in content, and how Ryff uses AI to repurpose and scale content.  Learn more at ryff.com campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Running a portfolio of spirits and alcohol brands requires constant innovation to keep up with consumer taste and purchasing preferences. It’s an area Ed Pilkington, chief marketing and innovation officer at Diageo, knows all about. In addition to constantly staying on the cutting edge of beverage trends, Pilkington leads an ESG framework for Diageo’s portfolio of brands, which include Johnnie Walker, Guinness and Tanqueray. This not only covers DE&I and sustainability, but also responsible drinking. In this episode, Pilkington chats about his career at Diageo and how he manages the portfolio. He also teases upcoming innovations such as a pink tequila and an espresso martini on tap.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong. After longtime global CEO Carter Murray stepped down last year, North America CEO Tyler Turnbull took his role, while global CCO Susan Credle became chair. The two credit the smoothness of the transition to good succession planning. FCB keeps its creative product fresh by sticking to the fundamentals of creating enduring brands while using data and technology to apply creativity to new places, which it does through its fast-growing FCB/Six practice. In this episode, Turnbull and Credle also talk about the benefits of growing organically with clients through project work and how the agency is attracting and retaining talent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today.He launched the full-service agency from his home city of Fort Worth, Texas, in 2010, getting in on the ground floor with large clients that were looking seriously at investing in digital and e-commerce. After growing slow and steadily for more than a decade, PMG had a pivotal moment when it won Nike’s North American media AOR last July, beating out major agencies for the prize. For Popstefanov, it was a sign the industry had finally caught up with his bet on e-commerce — and proof that independent agencies can compete against big incumbents. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice. How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Susie Nam’s career trajectory isn’t the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing the gig, she was a journalist at George magazine and The New York Times, and an urban planner in London. She’s been with Droga5 since the early days, rising up the ranks in her 14-year career there from an account director, to chief operating officer to CEO. Now she’s leading the agency through its integration with Accenture Song, adding the operational rigor to support large clients while maintaining the agency’s misfit culture.In this episode, Nam also chats about her personal experience as a Korean-American female CEO and how that has shaped her approach to talent and DE&I at the agency.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she’s running the creative department as chief creative officer. Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She’s led Goodby’s team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people’s dreams for the Dalí Museum. In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2022 was a big year for Direct Digital Holdings. The Black-owned programmatic business went public just over a year ago, after years of successive growth. The company includes a buy-side business for mid-market brands and a sell-side business focused on monetizing diverse-owned and targeted publishers. As Direct Digital Holdings has grown, it has aimed to create more programmatic access for underserved publishers who are often disadvantaged on company media plans and blocklists. The business recently published a white paper that proves brands are leaving money on the table by not engaging with diverse audiences where they spend their time. In this episode, Walker also chats about his career as a Black entrepreneur in ad tech and shares his hopes for DE&I efforts in the industry in a worsening economic context.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.