Campaign Chemistry Campaign Chemistry: Diageo chief marketing and innovation officer Ed Pilkington
Running a portfolio of spirits and alcohol brands requires constant innovation to keep up with consumer taste and purchasing preferences. It’s an area Ed Pilkington, chief marketing and innovation officer at Diageo, knows all about.
In addition to constantly staying on the cutting edge of beverage trends, Pilkington leads an ESG framework for Diageo’s portfolio of brands, which include Johnnie Walker, Guinness and Tanqueray. This not only covers DE&I and sustainability, but also responsible drinking.
In this episode, Pilkington chats about his career at Diageo and how he manages the portfolio. He also teases upcoming innovations such as a pink tequila and an espresso martini on tap.
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