Campaign Chemistry

We Are Rosie wants people to work.The marketing solutions platform was created in 2018 by former ad exec Stephanie Nadi Olson to provide freelance marketers with opportunities to create project-based work with the flexibility that comes with working remotely. In return, they would receive exposure to opportunities of working with major brands without having to upend their lives, in addition to receiving benefits that typically come with full-time employment.In this episode of Campaign Chemistry, We Are Rosie managing director of creativity Marie Lamonica joins to spotlight the evolution of Rosie over the years, from navigating the uptick in layoffs and industry challenges to building an inclusive culture grounded in transparency and trust. The nontraditional employment structure is now powering a community of over 30,000 freelancers, affectionately referred to as “Rosies and Brosies.” Lamonica also shares career and life lessons learned from years of being a working mom in advertising and why failure can be a good thing. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Have you ever eaten something that ‘just meals good’?That’s the premise of Panera’s fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny’s group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera’s first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

And the winner is...Uncommon Creative Studio.In this episode of Campaign Chemistry, the Campaign team took a special field trip a few subway stops away to the NY headquarters of Uncommon Creative Studio to clink champagne glasses with its co-founder, Nils Leonard, celebrating the agency's recent win as Campaign's Agency of the Year in the US. Leonard discusses the innovative projects that have defined their brand, like the New York Fashion Week viral sensation Rat Boot, and the journey of starting the UK-based agency after leaving his successful tenure at Grey London. He discusses the state of creativity in today's world, along with the lessons learned and the principles that guide Uncommon's work. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

From heavy metal to hydration, the rise of the Liquid Death brand proves that strong marketing can revolutionize any brand category. Even water.In this episode of Campaign Chemistry, Liquid Death SVP of marketing Dan Murphy shares a BTS look at the brand turning the ad industry on its head with humor, creativity and a fearless approach to storytelling. The small but mighty creative team has always led with entertainment first, capturing the loyalty of Americans that helped pave the way to its most recent partnership with Madison Square Garden. Murphy also shares advice to today's CMOs on how to navigate brand messaging in today's world, citing lessons learned from his time in agency world and his time at a bold brand like Liquid Death. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

At the heart of the ad industry’s evolution is storytelling. But in a world driven by data and content saturation, how do brands create narratives that truly resonate?Ashish Verma, the driving creative force behind Bloomberg Media Studios, has built a career on answering that question. In this episode, the global head of creative and of Bloomberg Media Studios discusses his career journey, from ad agency days to one of the biggest B2B publications in the world. He shares a how Bloomberg collaborates with brands to create meaningful content, emphasizing the pub’s stance as a thought leadership platform that aims to serve (not sell) meaningful stories, including the Turning Point film series in partnership with HSBC. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It's been an epic run for Marla Kaplowitz at The American Association of Advertising Agencies (The 4As).After eight years at the US trade association, Kaplowitz is stepping down from her CEO role. In this episode of Campaign Chemistry, she joins editor Luz Corona to reflect on her tenure at The 4As, discussing the "bittersweet" transition out of the organization. She shares insights on the works she is proudest of during her tenure, the challenges faced during the pandemic (similar to the ad biz challenges of today) and the critical role of content and resources for agency members. Kaplowitz also offers advice for her successor and future industry leaders working through the current landscape of the advertising industry, emphasizing the need for adaptability and grace. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.The conversation explores the future of marketing and advertising leading up to 2030, focusing on the impact of political changes on the roles and responsibilities of the CMO. Pepper, Sharp and Melville discuss the challenges and opportunities presented by current events, from understanding their consumers, regardless of political affiliation, to navigating the complexities of DEI initiatives. The discussion also shines a light on the accountability of corporations, the creative disconnect with the American consumer and the regulatory landscape surrounding AI. As the role of the CMO transforms, the need for innovative approaches and a moral compass in marketing becomes increasingly critical. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Ever have a nice, tasty bowl of 'brand soup'?Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to avoid that unappetizing "brand soup" moment. Worthington also offers lessons learned and valuable advice for aspiring agency founders against the backdrop of indie agencies on the rise. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.