Campaign Chemistry Campaign Chemistry: Nue Agency CEO Jesse Kirshbaum
In this episode of Campaign Chemistry, Kirshbaum discusses the evolving landscape at the intersection of music and advertising. He highlights the rise of niche artists and "third places," the current state of messiness when it comes to AI and copyright and music festivals like Governor's Ball turning into "brand ball." The discussion also covers successful brand activations during events like Record Store Day and Super Bowl, as well as predictions for 2026.
Key Takeaways
- The music industry, much like the ad industry, is shifting towards niche interests, artists and genres.
- Vinyl sales are increasing, even among consumers without record players.
- AI is becoming a tool for artists, not a replacement.
- Record Store Day has become a significant cultural event amongst beer brands like Dogfish Head and Coors Light.
- Super Bowl performances can significantly elevate an artist's profile, as seen in Kendrick Lamar's continued rise in mainstream culture.
Key sound bite
"Budweiser's [One Second Ads] campaign didn't move the needle."
Chapters
00:00 Introduction to the Intersection of Music and Advertising
02:46 Trends in the Music Industry
05:31 The Role of AI in Music Creation
08:39 Ethics of AI and Music Rights
11:14 Record Store Day and Brand Activations
14:06 The Impact of Super Bowl Performances
16:44 Future Trends in Music and Marketing
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