Campaign Chemistry Campaign Chemistry: Goodby, Silverstein & Partners’ CCO Margaret Johnson
Margaret Johnson started her career at the bottom of the totem pole at San Francisco-based creative agency Goodby Silverstein & Partners. Twenty-five years later, she’s running the creative department as chief creative officer.
Johnson rose to the top with persistence and hard work, but also by building her own brand — advice she gives to younger female employees looking to make a name for themselves in the business. She’s led Goodby’s team in creating award-winning Super Bowl spots for brands such as Sam Adams and Doritos, all the way through using AI to recreate people’s dreams for the Dalí Museum.
In this episode, Johnson talks about her career, how she brings others along for the ride and how innovation is reshaping the work the agency does.
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