Campaign Chemistry Campaign Chemistry: FCB’s Tyler Turnbull and Susan Credle
As FCB celebrates its 150th anniversary, it’s continuing to keep its work fresh and client relationships strong.
After longtime global CEO Carter Murray stepped down last year, North America CEO Tyler Turnbull took his role, while global CCO Susan Credle became chair. The two credit the smoothness of the transition to good succession planning.
FCB keeps its creative product fresh by sticking to the fundamentals of creating enduring brands while using data and technology to apply creativity to new places, which it does through its fast-growing FCB/Six practice.
In this episode, Turnbull and Credle also talk about the benefits of growing organically with clients through project work and how the agency is attracting and retaining talent.
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