Campaign Chemistry Campaign Chemistry: PMG CEO George Popstefanov
George Popstefanov was fascinated by e-commerce before most people were — a curiosity that shaped his agency, PMG, into what it is today.
He launched the full-service agency from his home city of Fort Worth, Texas, in 2010, getting in on the ground floor with large clients that were looking seriously at investing in digital and e-commerce.
After growing slow and steadily for more than a decade, PMG had a pivotal moment when it won Nike’s North American media AOR last July, beating out major agencies for the prize. For Popstefanov, it was a sign the industry had finally caught up with his bet on e-commerce — and proof that independent agencies can compete against big incumbents.
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