Campaign Chemistry Campaign Chemistry: Droga5 CEO Susie Nam
Susie Nam’s career trajectory isn’t the typical one of an ad agency exec. Rather than bouncing around to different top-tier creative agencies before landing the gig, she was a journalist at George magazine and The New York Times, and an urban planner in London.
She’s been with Droga5 since the early days, rising up the ranks in her 14-year career there from an account director, to chief operating officer to CEO. Now she’s leading the agency through its integration with Accenture Song, adding the operational rigor to support large clients while maintaining the agency’s misfit culture.
In this episode, Nam also chats about her personal experience as a Korean-American female CEO and how that has shaped her approach to talent and DE&I at the agency.
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