Campaign Chemistry Campaign Chemistry: Direct Digital Holdings CEO Mark Walker
2022 was a big year for Direct Digital Holdings.
The Black-owned programmatic business went public just over a year ago, after years of successive growth. The company includes a buy-side business for mid-market brands and a sell-side business focused on monetizing diverse-owned and targeted publishers.
As Direct Digital Holdings has grown, it has aimed to create more programmatic access for underserved publishers who are often disadvantaged on company media plans and blocklists. The business recently published a white paper that proves brands are leaving money on the table by not engaging with diverse audiences where they spend their time.
In this episode, Walker also chats about his career as a Black entrepreneur in ad tech and shares his hopes for DE&I efforts in the industry in a worsening economic context.
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