Campaign Chemistry

Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.  Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other’s work to allow for more perspectives to shape the final product. In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she’s optimistic about 2023, despite the doom and gloom. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do, however, they will also realize they can still do much to ensure their brands stay ahead of the curve and top of mind. What can we expect from social media in the next 12 months? It’s among the questions marketers would most love answered. This podcast highlights findings from the Think Forward 2023 report from We Are Social, part of the Plus Company network. During this podcast, We Are Social’s Mobbie Nazir and Devon Vipond – armed with some powerful trends as gleaned from the socially led creative agency’s Think Forward 2023 report – share counsel to help marketers do just that. The duo shares three main takeaways to start – all of them directly tied to search: -People want search to be less precise and more exploratory. (Nazir cites this – “textured discovery” – as her favorite trend.) -There is broad disillusionment with old forms of search -Search is more about curating information, not collecting it When asked to identify her favorite trend, Vipond chooses “expanded identities.” As AR and VR become more prominent on social, she explains, whole new avenues for identity expression open up for everyone. The noteworthiness of this trend is only heightened by this stat shared by Vipond: 60% of Gen-Z feels their online identity is more important that their offline identity.Click here to access We Are Social’s Think Forward 2023 report. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mark Weinstein joined Hilton to help the iconic hotel chain merge loyalty programs for 19 distinct hotel brands across the globe into one. Fast forward 12 years and he is the chief marketing officer overseeing all of Hilton’s brands, the Hilton Honors loyalty program and its ecosystem of partner agencies, as well as an in-house team.After making its biggest marketing push in six years post-pandemic, Hilton is back in the marketplace adapting to the future of travel. The hotel brand has leaned into wellness trends by partnering with Peloton to put a bike in every room. New digital and touchless experiences for consumers, such as remote check-ins and check-outs, have freed up staff to create the best possible stay for their guests. In this episode, Weinstein chats about Hilton’s evolution and its plans for the future. He also dishes on the brand’s relationship with Paris Hilton, the OG influencer, and what he has learned from her as a marketer.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign US' Alison Weissbrot and Channel Factory's Lauren Douglass chat through CES 2023 and what advertising trends to watch this year. They recap the brands and agencies in attendance, the future of large conventions like CES, and new breakthrough tech. From smart toilets and audible eyeglasses to L'Oreal's new 'Brow Magic' eyebrow printer, there is much to be excited about in tech. #CES2023  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Three years ago, you might have thought of Logitech as a hardware brand selling ’90s-era keyboards and mice for the office. Logitech still sells this hardware, but its tools have become more relevant than ever to the everyday consumer as working from home has become a norm. Global chief marketing officer Najoh Tita-Reid has been at the forefront of this transformation. Having joined the organization prior to the pandemic and being promoted to global CMO in 2021, Tita-Reid has propelled Logitech into a brand at the center of culture and a provider of must-have tools for creators and knowledge workers. In this episode, Tita-Reid chat’s about Logitech’s brand transformation, its work with creators large and small and how the company is building for the future of work. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bringing creative and media together is the Holy Grail for many agencies, which pull together teams and disciplines to cater to their clients. This can often feel forced — but Gale has seemingly cracked the code. The agency, launched in 2014 in Canada, started with roots in CRM and data and has since expanded to media, creative and PR. The agency recently launched an innovation offering called Advanced Party that aims to work with platforms and publishers on more modern and interesting kinds of storytelling. On this episode of Campaign Chemistry, we kick off 2023 with Gale CEO and president Brad Simms, who chats about how the agency’s full service model works, shares why the agency has business coaches on staff and makes some predictions for the year ahead.Listen and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Airbnb shocked the advertising market when it announced a permanent shift away from performance marketing in 2021. But global head of marketing Hiroki Asai says that all of the travel platform’s efforts are focused not on selling a lofty purpose for Airbnb, but to better explain its products and services to users. Asai, a two-time Campaign US CMO 50 honoree, leads Airbnb’s in-house marketing team, which handles all facets of the brand from creative to advertising, research, product marketing and more. Having creatives in-house allows teams to work more closely together and marketing efforts to gel more cohesively for the brand. In this episode, Asai chats about how Airbnb makes in-housing work, how the brand is adapting its marketing strategy to post-pandemic travel trends and shares some insights he learned from 15-plus years at Apple.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live and in person are back — and Vivid Seats is ready to connect fans with their bucket list events. The ticket resale exchange competes in a crowded field by offering a rewards program for fans who purchase tickets to events on the platform. The loyalty network is the result of work overseen by CMO Tyra Neal, who joined the company in 2021 to build out its marketing function. The team was solid when it came to performance marketing, but has since expanded to new areas such as brand, creative and influencer. In this episode of Campaign Chemistry, Neal talks about how the return to live events has impacted Vivid Seats’ business. She also discusses the recent Ticketmaster saga regarding Taylor Swift’s upcoming tour and talks about her previous role at DTC watch brand Shinola. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the world’s leading music video network, Vevo is experiencing incredible growth on Connected TV - from expanding its distribution footprint to niche programming to increasing ad investment. In this podcast episode, Vevo’s JP Evangelista talks about the latest TV partnerships, the network’s plans for CTV in 2023, what’s in the works for original Vevo content, and how brands can support emerging artists. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US. In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse audiences from their communications. But brands that do so, do so at their peril. Previous recessions have taught us that marketing rewards those who maintain their spend, and that those who stand by their values, support vulnerable communities and invest in meaningful societal and environmental change are rewarded with exceptional growth. At Wavemaker, we believe there’s a better way to grow, that’s why in partnership with Campaign, we’re hosting an exclusive podcast for brands looking to come out of the cost of living crisis stronger than ever. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.