Campaign Chemistry

The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Month.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts. In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling. A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations. In this episode, Cornelious talks about how The Times approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week. The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers. Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet. Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

You might know Zynga from its mobile gaming titles like Words with Friends and FarmVille, the social game that took over Facebook in 2009.Today Zynga operates hundreds of casual and hyper casual mobile games that reach more than 200 million monthly active users. That ubiquity in the mobile gaming space led to its $12.7 billion acquisition by mobile gaming studio Take Two Interactive, which closed in May. Gabrielle Heyman, head of global brand partnerships at Zynga, works with advertisers to help them tap into the company’s massive, engaged audience. Much of her job is dispelling myths about the gaming audience, from the obvious – no, gamers are not all young men wearing hoodies and drinking Mountain Dew in their mothers’ basements – to the less obvious – yes, people are okay with being interrupted during mobile game play. In this episode Heyman talks about how Zynga is evolving its offering for marketers as gaming becomes more mainstream and touches on her career as a female executive in gaming, a notoriously male space.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

You might know Land O’Lakes best for its dairy products, like its namesake butter. But did you know that the 100 year-old company, which operates as a farmer-owned cooperative, also has an animal feed business and provides technical services to agricultural retailers and farmers to be more efficient and sustainable?Heather Malenshek, a former agency executive and Harley Davidson CMO, joined the agricultural co-op as chief marketing officer in 2019, shortly after the business made a decision to rebrand and remove a Native American woman from its packaging amid a reckoning against racist logos from large consumer brands.Since then she’s coalesced Land O’Lakes various businesses around the brand’s purpose of providing safe, sustainably sourced and nutritious food to American consumers while supporting rural farmers and communities. In this episode Malenshek talks about joining the company shortly after the rebrand and how its navigating economic headwinds by investing in its brand. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products. ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts. As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

When the COVID-19 pandemic hit in March 2020, people were stuck inside for months – rendering out of home (OOH) billboards on roadways and in major downtown areas, in buildings and malls, suddenly invisible to millions of people. But since then investment in OOH has rebounded as people venture back out into the world. The Out of Home Advertising Association of America (OAAA) released its Q2 revenue report on Thursday projecting double digit growth for the medium in 2022. OOH mainstays are increasing their investments and new advertisers are entering the medium as it becomes more digital and easier to optimize, target audiences and measure success. QR codes and the ability to share on social media are making those investments in the medium more holistic and impactful.  Anna Bager became CEO of the OAAA in late 2019, and has since been evangelizing and driving adoption for the medium. She spoke with Campaign US about OOH’s post-pandemic rebound and how technology is transforming the medium – and making it more valuable for brands. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The overturning of Roe v. Wade is causing a crisis for U.S. women looking for access to safe, reproductive healthcare – beyond just abortion services.Wisp is at the center of the storm. The telehealth startup, which launched in 2018 to provide easy, safe access to virtual reproductive health services, is on a mission to educate women across the country about how to access care while destigmatizing common female health issues like yeast infections and UTIs.Monica Cepak joined as CMO just as the Supreme Court revoked the constitutional right to abortion and states began banning the procedure. It’s been a constant effort to adjust, adapt and accelerate plans to keep up with the changing situation. Just this week Wisp rolled out telehealth abortion access in California and soon in New York, Illinois and Colorado. Cepak spoke with Campaign US about her first few months on the job, how she is navigating changing regulations and data privacy concerns around marketing its services and how Wisp is destigmatizing issues in women’s health. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.