Campaign Chemistry Campaign Chemistry: Via Agency CEO Leeann Leahy
Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.
Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other’s work to allow for more perspectives to shape the final product.
In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she’s optimistic about 2023, despite the doom and gloom.