Campaign Chemistry Campaign Chemistry: EssenceMediacom US CEO Jill Kelly
https://www.essencemediacom.com/
Jill Kelly’s background as a chief marketing officer makes her uniquely positioned to bring the recently merged EssenceMediacom to market as a new brand.
Kelly, who was tapped for the role in August, has been working behind the scenes to fine-tune the agency’s combined positioning and branding, which launched in the market on Jan. 31. She talks about an offering where marketers “don’t have to choose” between scaled media buying and precision marketing.
In this episode, Kelly also discusses her passion for advocating for diversity as an Asian-American female CEO and how under her leadership, the newly combined EssenceMediacom will push the boundaries on incorporating diversity into business decisions.
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