Campaign Chemistry Campaign Chemistry: Hilton CMO Mark Weinstein
Mark Weinstein joined Hilton to help the iconic hotel chain merge loyalty programs for 19 distinct hotel brands across the globe into one. Fast forward 12 years and he is the chief marketing officer overseeing all of Hilton’s brands, the Hilton Honors loyalty program and its ecosystem of partner agencies, as well as an in-house team.
After making its biggest marketing push in six years post-pandemic, Hilton is back in the marketplace adapting to the future of travel. The hotel brand has leaned into wellness trends by partnering with Peloton to put a bike in every room. New digital and touchless experiences for consumers, such as remote check-ins and check-outs, have freed up staff to create the best possible stay for their guests.
In this episode, Weinstein chats about Hilton’s evolution and its plans for the future. He also dishes on the brand’s relationship with Paris Hilton, the OG influencer, and what he has learned from her as a marketer.
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