Campaign Chemistry

Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the forefront of equity and inclusion, such as Degree’s inclusive deodorant for disabled communities and the agency’s Health4Equity center of excellence, which Alarcon started to track and address inequities in healthcare and pharma. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this episode, we revisit our conversation with VMLY&R global CEO Jon Cook. Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

American Family Insurance takes a different approach to creative, leaving behind the silly humor and fuzzy animal mascots used by most in the category for earnest, purposeful storytelling that reaches communities authentically. That approach is led by Sherina Smith, chief marketing officer at the challenger insurance brand. Smith, who has a background across verticals including retail, healthcare and food and beverage, ensures that each campaign is backed by rigorous audience insights, which leads to messaging that will resonate with diverse groups. Smith joins the Campaign Chemistry podcast to discuss her approach to marketing, her view on how purposeful brands can live up to their promises and more. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive.   Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year.   But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.   Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/  Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Cook chats about Cannes, how the agency is navigating pending economic headwinds and dives into VMLY&R’s strategy for retaining diverse talent.Fresh off of Cannes with a haul of Grand Prix wins, VMLY&R is making waves in the healthcare space. Campaigns including “I will always be me,” which helps people with motor neuron disease preserve their voices before they lose the ability to speak, and for “The Killer Pack,” a nontoxic mosquito repellent from Mumbai, demonstrate how innovation is transforming the sector and creating room for agencies like VMLY&R to grow.CEO Jon Cook sees health as a green shoot in a rocky economy, along with commerce and digital experiences — areas that the agency has leaned into and have enabled it to grow throughout the pandemic. In this episode, Cook also chats about how clients are reacting to a rough economic outlook, how the agency is focusing on retention and DE&I in a tough talent market and shares insight into the OpenX operating model for Coca-Cola, a major new account for parent WPP.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom. Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it’s still work in progress. David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy. In this episode, he dives deep into Google’s proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process.AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Consumers understand the benefits of sharing data and are more willing to do so in exchange for relevant or valuable experiences. President of Infillion, the company that builds advanced media and technology solutions, Christa Carone hopes to see content providers that are working towards an Advertising-based Video on Demand (AVOD) model think of opportunities to do something innovative with advertising and steer away from high-frequency rate ads with subpar creative experiences. In this episode, we chat with Christa on the ground at Cannes as she shares the company's portfolio of advertising and marketing tech solutions, what consumers look for from an ad experience, and how Infillion is protecting the integrity of value exchange.AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

TV streaming is giving brands the power to go beyond the 30-second spot they have become accustomed to with traditional TV advertising. With the launch of Roku Brand Studio, Roku is showing how TV streaming is a canvas for creativity. Join Chris Bruss, Head of Roku Brand Studio from Cannes, as he discusses how Roku can help brands be part of a better TV ad experience.AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Disney advertising has been leading the industry in adapting innovative new technologies new approaches to measurement that empower advertisers to truly understand the entire consumer journey across every screen and platform in today’s fragmented media landscape. Samba TV has pioneered currency grade measurement and cross screen media activation for the past dozen years with its leading first party Connected TV measurement platform installed on 24 TV brands sold in more than 100 countries today. Join Disney Advertising Senior Vice President for Audience Modeling and Data Science Dana MGraw and Samba TV CEO and Co-Founder Ashwin Navin for a look into the future of TV measurement reshaping the advertising landscape today. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  campaignlive.com   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.