Campaign Chemistry

In a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more important than ever. Melissa Wildermuth, global creative director at General Mills, knows this well. Instead of leading her team, which spans all of the company’s storied snack brands, with ego and expertise first, she takes a flexible approach that democratizes creativity and allows team members to come up with bold ideas. In this episode, Wildermuth sits down with Campaign US Editor Alison Weissbrot to discuss her leadership style and how it impacts creativity at General Mills and when and how brands can weigh in on societal issues. She also addresses the recent school shooting in Texas and how she is responding with her team.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on the future of the media business. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing. Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country. In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own organization. We also chat about how Miami is becoming a hub for tech and creative talent.Tune into this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key.In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and how technologies such as 5G and the metaverse are emerging – with Qualcomm's help.Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Fandom might just be the biggest online platform you've never heard of, where millions of people gather each month to discuss and debate their favorite franchises, from Star Wars to Marvel.Chief marketing officer Stephanie Fried joined the company in 2019 to codify the Fandom brand. In addition to spearheading the company's first major branding effort last summer, she leads 70 people across both B2C and B2B marketing focused on making Fandom a go-to destination for both fans and advertisers.Fried shares her plans for Fandom in this episode, including using the platform’s reams of first-party data on fan preferences to fuel relevance both advertisers and movie studios and content creators.Listen to this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The advertising industry is back in person – and it feels so good. On Wednesday night, the industry gathered at the Edison Ballroom in New York City to celebrate Campaign US’ 2022 Agency of the Year Awards finalists and winners. As Campaigns most prestigious US awards program, Agency of the Year recognizes exceptional talent and businesses in the creative and media industries working on behalf of brands.   After a night of champagne and celebration, Campaign US Editor Alison Weissbrot sat down to debrief the event with editorial director Steve Barrett. She’s also joined by Kerry McKibbin and Greg Hahn, president and chief creative officer of our 2022 Agency of the Year: Mischief @ No Fixed Address. Tune in now to catch highlights from a fabulous evening, and subscribe to Campaign Chemistry wherever you get your podcasts.   We’ll be back to our regularly scheduled programming next week.  Follow Campaign US on twitter @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Two years ago, just before the pandemic broke out and changed our lives forever, three agencies merged to form Known, a company with a mission to change the tired agency approach.Fast forward to today and Known has grown from 190 to 500 employees across creative, engineering and data science, working with clients including Netflix, Amazon and WarnerMedia. Known, which starts every client engagement with a scientific approach, also has a unique approach to creativity and is behind Netflix documentaries like Countdown: Inspiration 4 Mission to Space and 'Jeen-yuhs,' a documentary about Kanye west.Known President Martin chatted with Campaign us about how Known's approach is resonating in the market. Listen here now and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.