Campaign Chemistry

Mendelsohn talks about Meta’s return to the festival, the state of the business and the company’s vision for the metaverse.Nicola Mendelsohn is six months into her role as VP of the global business group at Meta, overseeing the platform’s multi-billion dollar ad business. She’s moved from London to New York for the role and says progress and conversations with advertisers globally, have been productive. Despite a recent slowdown of the business (and across the tech sector), Mendelsohn says advertisers still believe Meta is the best place to reach consumers and build their brands. She is excited about Meta’s vision for the metaverse and new products like Reels, which are on full display at Meta Beach along the croisette at the Cannes Lions festival this year. But of course, Meta must balance innovation and excitement with tough conversations around brand safety and security, misinformation, teen mental health and other issues that continue to plague the platform.  Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Grace Francis brings a different perspective to the advertising industry — and that’s a good thing.As a nonbinary and transgender creative person, Grace leads with an inclusive mindset, ensuring that not only are their clients considering diverse perspectives when creating communications and products but that there diverse perspectives in the room behind any campaign. Great ideas can come from anywhere, and inclusive perspectives make the work better. In this episode, Francis, chief creative and design officer at Wongdoody, chats about their journey in the ad industry as a queer executive,  gives their thoughts on how brands can authentically engage in Pride month and shares how the industry can improve when it comes to DE&I. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The consumer healthcare industry has not historically valued creativity. But Patricia Corsi is on a mission to change that. As global chief marketing, digital and information officer at Bayer Consumer Healthcare, Corsi encourages Bayer’s brand teams and agency partners to push the boundaries on their communications – from creating campaigns that touch on taboo topics to making it easier to purchase over-the-counter products. She will have her eye on such work as jury president of the Health and Wellness Lions in Cannes this year. In this episode, Corsi also discusses her journey from Brazil to becoming a global creative leader at a multinational health conglomerate and shares how she works to elevate more diverse talent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In a world where the news is constantly bad – a raging war in Ukraine, an ongoing pandemic and children being murdered at school – leading with empathy is more important than ever. Melissa Wildermuth, global creative director at General Mills, knows this well. Instead of leading her team, which spans all of the company’s storied snack brands, with ego and expertise first, she takes a flexible approach that democratizes creativity and allows team members to come up with bold ideas. In this episode, Wildermuth sits down with Campaign US Editor Alison Weissbrot to discuss her leadership style and how it impacts creativity at General Mills and when and how brands can weigh in on societal issues. She also addresses the recent school shooting in Texas and how she is responding with her team.   What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Stewart joined the company to lead the turnaround in 2020. An experienced footwear marketer having spent nearly seven years leading marketing at Converse, he refocused the Tom’s communications on the product while honing the company’s social impact initiatives around mental health. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this episode, Howard joins Campaign US Editor Alison Weissbrot to chat about how The Times is working with brands across its portfolio and share her view on the future of the media business. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Jorge Plasencia and Luis Casamayor started Republica as an independent, full-service shop in Miami back in 2006. The vision was to create an agency that spoke to the new American demographic — one that at the time was already rapidly changing. Fast forward to 2022, and that foresight has led the full-service agency to work with brands from Walmart to Toyota as it adds nuance and context to its multicultural efforts while the U.S quickly becomes a minority-majority country. In this episode, Plasencia and Casamayor talk about this journey, as well as how Republica is embracing DE&I in its own organization. We also chat about how Miami is becoming a hub for tech and creative talent.Tune into this episode here now, and subscribe to Campaign Chemistry wherever you get your podcasts.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Inspiration and education were everywhere as creative industry leaders convened for the annual extravaganza in March. Couldn’t be in Austin, Texas? Were there, but need a refresher? This podcast has you covered. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Qualcomm is a major enabler of the technology we use every day, from our smartphones, to cars, to intelligent home devices. For chief marketing officer Don McGuire, telling that story to consumers -- alongside its manufacturing partners – is key.In this episode, McGuire talks about how Qualcomm and its Snapdragon brand are rising to the forefront in communities like gaming and esports. He also talks about how the chip shortage and supply chain crisis have impacted its marketing plans, and how technologies such as 5G and the metaverse are emerging – with Qualcomm's help.Tune in here now, and subscribe to Campaign Chemistry wherever you get your podcasts. Follow us on twitter: @CampaignLiveUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.