Campaign Chemistry Campaign Chemistry: Mojo Supermarket’s Mo Said
As an agency leader, Mo Said does things a bit differently.
After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.
Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.
In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket.
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