Campaign Chemistry Campaign Chemistry: ThirdLove co-founder and CCO Ra’el Cohen
Many women remember the feeling of walking into Victoria’s Secret and being overwhelmed by the strong smell of perfume, the bright colors and the life size supermodels setting unrealistic expectations of beauty. Mostly, they remember the lack of fit and support of its products.
ThirdLove exists to change that. Launched in 2013 as an early mover in both the DTC and body positive marketing spaces, the bra brand has gained favor with women by offering half-cup sizes and products for different life stages. Its online fit finder tests, which screen women for the right bra size, are now being replicated in stores with white-glove service from sizing experts.
As a co-founder and chief creative officer, Ra’el Cohen has been there from the beginning, breaking barriers to raise funds and evolve the typical male-centric image of what bra shopping should look like. In this episode she chats about how ThirdLove’s DTC marketing playbook has shifted over time, how the brand is looking to connect with Gen Z and shares advice for female founders looking to raise money in a male-dominated VC field.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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