Campaign Chemistry Campaign Chemistry: Morgan Stanley CMO Alice Milligan
When you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May 2021, is on a mission to change that.
Milligan joined Morgan Stanley through its acquisition of E-Trade in 2020. Since then, the firm has expanded its portfolio of products and services to cater to a wider range of individuals beyond the uber-wealthy — and Milligan has been working to make that message clear to a broad range of people.
In this episode of Campaign Chemistry, Milligan chats about recent campaigns that position the firm at the forefront of DE&I in the sector, including one starring Canadian tennis star Leylah Fernandez and a collaboration with Rebecca Minkoff to redesign a male Wall Street status symbol.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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