Campaign Chemistry Finding a better way to grow in a downturn, in partnership with Wavemaker
The Wavemaker team presented research into how and where US consumers are feeling the pinch, which categories are most affected and what they want to see from brands. Then followed by a panel discussion, chaired by Jess Heygate, Technology Editor at Campaign US.
In times of uncertainty, it’s common for brands to slash marketing budgets to save the bottom line. In pressured environments, many default to short term-thinking — deprioritizing sustainability initiatives or neglecting diverse audiences from their communications. But brands that do so, do so at their peril. Previous recessions have taught us that marketing rewards those who maintain their spend, and that those who stand by their values, support vulnerable communities and invest in meaningful societal and environmental change are rewarded with exceptional growth. At Wavemaker, we believe there’s a better way to grow, that’s why in partnership with Campaign, we’re hosting an exclusive podcast for brands looking to come out of the cost of living crisis stronger than ever.