Campaign Chemistry Campaign Chemistry: Logitech global CMO Najoh Tita-Reid
Three years ago, you might have thought of Logitech as a hardware brand selling ’90s-era keyboards and mice for the office. Logitech still sells this hardware, but its tools have become more relevant than ever to the everyday consumer as working from home has become a norm.
Global chief marketing officer Najoh Tita-Reid has been at the forefront of this transformation. Having joined the organization prior to the pandemic and being promoted to global CMO in 2021, Tita-Reid has propelled Logitech into a brand at the center of culture and a provider of must-have tools for creators and knowledge workers.
In this episode, Tita-Reid chat’s about Logitech’s brand transformation, its work with creators large and small and how the company is building for the future of work.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Follow us on twitter: @CampaignLiveUS