Campaign Chemistry

When you think of Morgan Stanley, diversity and accessibility might not be the first thing that comes to mind. But Alice Milligan, who joined as CMO in May 2021, is on a mission to change that. Milligan joined Morgan Stanley through its acquisition of E-Trade in 2020. Since then, the firm has expanded its portfolio of products and services to cater to a wider range of individuals beyond the uber-wealthy — and Milligan has been working to make that message clear to a broad range of people. In this episode of Campaign Chemistry, Milligan chats about recent campaigns that position the firm at the forefront of DE&I in the sector, including one starring Canadian tennis star Leylah Fernandez and a collaboration with Rebecca Minkoff to redesign a male Wall Street status symbol.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center. Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers. In this episode, Jacobs and Premutico chat about how the agency and its approach to consumer-led creativity has evolved alongside the media landscape and how the creative duo view creativity in a hybrid world.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Steve discusses the power of humor in business, and how the tenets of humor change perspectives on leadership styles and open participants’ minds to creative ways of thinking and engaging. Research shows that training rooted in humor principles improves engagement, enhances creative problem-solving, and deepens communication and collaboration with coworkers. Humor releases important hormones like dopamine, creating new neural pathways and freeing the brain up to see new possibilities. Humor can markedly enhance productivity and collegiality in post-merger integrations, serve as a catalyst for an employee base to not only accept, but embrace, change and play a starring role in attracting and retaining the best and the brightest employees. Listeners will learn skills for building and strengthening rapport and improving leadership skills. Participants won’t be transformed into stand-up comedians, but rather experience an introduction to leadership based on the principles of humor.Peppercomm  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As work has changed irrevocably in the past two years, Upwork has leaned into its category dominance in the talent marketplace sector to push organizations to think about work in new ways.Over the past year, chief marketing officer Melissa Waters has led the charge on Upwork’s evolution from talent marketplace to enterprise solutions provider. Her most recent work for the brand leans into humor, starring an undead CEO named Jack who breaks out into song about the future of work.In this episode Waters, who was previously at Instagram, Hims & Hers and Lyft, talks about her background as a marketer, the future of freelancing how creative agencies are impacted by new ways of working. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

When Apple released the iOS 14.5 update that limited tracking visibility on its devices, direct-to-consumer brands had to pivot. John Sheldon, chief marketing officer of oral health brand SmileDirectClub, shifted his organization’s focus by embracing less granular metrics, such as engagement, and putting more budget into brand-building channels. Today, SmileDirectClub, which launched in 2014 as a DTC teeth alignment product, has expanded its product line and physical footprint, both at its own retail locations and in Walmart stores across the country. According to Sheldon, the moment to move from disruptor brand to challenger brand has arrived. In this episode, Sheldon also chats about how he operates his social media team like a newsroom and how SmileDirectClub lives up to its brand purpose. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The Roku Brand Studio and Mast-Jägermeister US came together for The Lesbian Bar Project, the highly anticipated three-part docuseries. The Lesbian Bar Project spotlights Lesbian bars and the communities that they serve across the United States. The show was co-directed by Erica Rose and Elina Street and includes Lea DeLaria (from Orange Is the New Black) as Executive Producer. The series airs on The Roku Channel on National Coming Out Day, October 11, and in celebration of LGBTQ+ History Month.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts. In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

T-Brand Studio helps marketers tap into The New York Times’ huge and valuable audience with custom integrations that span its massive portfolio. Vida Cornelious, VP, creative, advertising and T-Brand Studio, leads the team to apply the rigor and standards of Times journalism to client storytelling. A commitment to diverse storytelling is clear throughout the work. One example is the T-Brand partnership with Google to roll out the Pixel 6 with Real Tone, a new feature that allows the phone’s camera to capture a greater variety of skin tones more accurately. The campaign, called Picture Progress, includes a two-minute video with photographers explaining how the feature works, as well as print and digital integrations. In this episode, Cornelious talks about how The Times approaches storytelling for brands, how T-Brand is adapting its strategy as the publisher launches into new lifestyle verticals and sheds insight into her career across the agency, brand and publisher sides of the business. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Campaign US celebrated its 40 Over 40 honorees at Elsie Rooftop in New York City last week. The event gathered top industry leaders in advertising, marketing, media and technology to honor their hard work to break boundaries, inspire creativity and make the industry better throughout their careers. Tune into this special episode with on-the-ground interviews with five of our honorees: Kara Buckner, president and chief strategy officer at Fallon; Geoff Edwards, executive creative director at Gale; Kate Jeffers, partner and president, Venables Bell + Partners; Fernando Musa, founder, partner and chairman, David and CEO, Ogilvy Group Brazil; and Ali Alvarez, chief creative officer at Omelet. Listen to this episode and subscribe to Campaign Chemistry wherever you listen to podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.