Campaign Chemistry Campaign Chemistry Rewind: WPP’s chief creative officer Rob Reilly, 4.5.2023
Nearly two years ago, Rob Reilly joined WPP as its first chief creative officer with a remit to make it the most creative company in the world. Since then, the agency has been named the most creative company of the year at Cannes twice.
How has he done it? In part by poaching top talent, such as global Ogilvy CCO Liz Taylor and global director of creative excellence Eric Monnet. Also, by meeting increasing client demands to work in a more integrated way across the network. WPP’s OpenX is a prime example, bringing together agencies such as VMLY&R and Ogilvy on behalf of a global client. But mostly, it’s been by continuing to fill the business with curious people.
In this episode, Reilly chats about his role at WPP, shares his view on the role of industry award shows and debates the benefits and drawbacks of working from home for creatives.
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