Campaign Chemistry Campaign Chemistry: Kin founders Kwame Taylor-Hayford and Sophie Ozoux
Each spring, ahead of the Cannes Lions festival, a debate crops up in the industry about whether purpose-driven work should dominate industry award shows versus effective commercial work.
But for Kwame Taylor-Hayford and Sophie Ozoux, cofounders at purpose-driven creative agency Kin, purpose and effectiveness don’t have to be at odds.
The pair launched Kin in 2019 with a commitment to driving long-lasting, impactful brand platforms that drive social change. The agency works with brands including Ben & Jerry’s, Mailchimp and Delta Airlines to do just that.
In this episode, Taylor-Hayford and Ozoux chat about how they drive long-lasting purpose work for brands and share their advice for how brands should approach ESG projects — and respond to backlash, if it occurs.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
campaignlive.com