Campaign Chemistry

Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions. Still, with growth always comes growing pains — and CTV is no exception. In this episode, Amanda Fell, VP, business operations at Wurl, discusses the current state of streaming, the biggest challenges facing the market and the role AI might play in its future. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers. In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients. For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New research found that 68% of respondents worry that when companies speak out it is a marketingploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe acompany's history on social values are important. As more and more consumers seek out brands with shared values backed by a commitment to social,political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it. The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools. Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged viewers through their streaming journey. Not only does Roku have the large scale, but also the innovation and creativity brands are looking for to stand out in the crowded streaming era.   As we approach the Cannes Lions International Festival of Creativity Chris Bruss, Head of Roku Brand Studio, discusses how Roku takes brands to the next level on the #1 streaming platform in the US, Canada, and Mexico. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.  We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.