Campaign Chemistry Actor or ally? How to avoid performative advocacy, in partnership with Assembly
New research found that 68% of respondents worry that when companies speak out it is a marketing
ploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe a
company's history on social values are important.
As more and more consumers seek out brands with shared values backed by a commitment to social,
political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation.
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