Campaign Chemistry

2022 was a big year for Direct Digital Holdings. The Black-owned programmatic business went public just over a year ago, after years of successive growth. The company includes a buy-side business for mid-market brands and a sell-side business focused on monetizing diverse-owned and targeted publishers. As Direct Digital Holdings has grown, it has aimed to create more programmatic access for underserved publishers who are often disadvantaged on company media plans and blocklists. The business recently published a white paper that proves brands are leaving money on the table by not engaging with diverse audiences where they spend their time. In this episode, Walker also chats about his career as a Black entrepreneur in ad tech and shares his hopes for DE&I efforts in the industry in a worsening economic context.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Roku and DoorDash have recently teamed up to bring on-demand delivery directly to the TV screen. Consumers can now conveniently get their favorite food delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.   Hear from Roku’s manager of revenue strategy and partnerships, Lindsay Pullins; and DoorDash’s GM of ads strategy and platform, Peter Giordano, as they share insight into this first-of-its-kind partnership.  For more information, please visit https://ads.doordash.com and https://advertising.roku.com Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Juan Carlos Ortiz became president and CEO at DDB Latina in 2008 with the vision to unite multicultural marketing across continents through a cultural approach to creativity. Under his leadership, South and Central American marketing efforts were united with Miami, Hispanic North America and Spain. The multi-continental effort hasn’t been without its challenges. Specifically, incorporating nuances between markets under a universal focal point. But Ortiz has faced it head on. To create a universal standard, DDB Latina has developed a creativity benchmark called the “Bullseye system” in which work from local agencies is continuously evaluated and developed by a council of chief creative officers. DDB Latina generated 51% of creative results for the global agency at Cannes in 2021. That number climbed to 59% in 2022. In this episode, Ortiz chats about this strategy and how the approach has flipped DDB Latina’s business. He also shares how the agency is attracting and retaining talent and his predictions for new creative trends. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

As an agency leader, Mo Said does things a bit differently. After building his creative pedigree at shops including BBDO and Droga5, Said went off to launch his own agency to do work he is more passionate about – not just work that’s focused on growing the agency’s remit. Unlike other creatives who start their own shops, Said runs the business as well as being a creative director, which he says helps the agency get to better ideas more quickly.Mojo Supermarket has three rules – we only work for brands we love, we only work with people we love, we don’t work for free. For Said, these are common sense things that often just don’t happen in the agency world, especially as creatives are expected to provide ideas for free during pitches.In this episode, Said talks about how the agency is able to operate differently, why partnering with people you like leads to better work and how he came up with the name Mojo Supermarket. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Fabrice Beaulieu is chief marketing, sustainability and corporate affairs officer at Reckitt, a unique role that allows him to oversee both marketing and CSR efforts for the CPG giant’s house of brands. Reckitt brought oversight of sustainability under marketing leadership to ensure that it functions as a business priority. The alignment makes it easier for Reckitt’s brands to tell authentic stories about sustainability, rather than expend their resources on greenwashing, Beaulieu says. In this episode, he chats about Reckitt’s sustainability journey and how marketing and ESG can work together to promote real action. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Daryl Lee took on the role as global CEO of McCann Worldgroup in July 2022 with a vision to bring the network’s multidisciplinary agencies closer together. With a career path straddling both media and creative agencies, he has the background to do it. The ultimate goal is to put audience planning and data at the heart of what McCann does best: build enduring brands. That involved a restructuring of its leadership team to create dual roles across agencies and at the Worldgroup level to ensure key execs have “hats” in both camps. In this episode, Lee chats about how the network is attracting and retaining the best young creative talent, despite advertising gaining complexity and losing the “simple sexiness” of the Mad Men era. He also shares his favorite advertising moments from Super Bowl LVII.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

https://www.essencemediacom.com/ Jill Kelly’s background as a chief marketing officer makes her uniquely positioned to bring the recently merged EssenceMediacom to market as a new brand.Kelly, who was tapped for the role in August, has been working behind the scenes to fine-tune the agency’s combined positioning and branding, which launched in the market on Jan. 31. She talks about an offering where marketers “don’t have to choose” between scaled media buying and precision marketing. In this episode, Kelly also discusses her passion for advocating for diversity as an Asian-American female CEO and how under her leadership, the newly combined EssenceMediacom will push the boundaries on incorporating diversity into business decisions.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

John Hunt is one of the most awarded advertising creatives of all time.In 1983, he cofounded the agency Hunt Lascaris out of South Africa with a goal to put the continent on the creative map. Four decades later, the agency, now part of TBWA, is the most awarded of all time, gaining international fame for politically risky and rebellious work. In this episode, Hunt chats about his career, which included working with Nelson Mandela on his first ANC election campaign. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Leeann Leahy was a lifetime New Yorker working at big Madison Avenue agencies when she decided to pick up and move to Portland, Maine, to become CEO of the independent Via Agency. She hasn’t looked back since.  Under her leadership, Via has grown to an award-winning agency with relationships with national brands such as Unilever and Church & Dwight. Instead of operating a top-down model with a chief creative officer calling the shots, the agency has a creative council that critiques each other’s work to allow for more perspectives to shape the final product. In this episode, Leahy chats about running an independent agency through COVID, how she works to diversify the talent pool from Portland and why she’s optimistic about 2023, despite the doom and gloom. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Just when you think you might have social media figured out, it changes notably on every level. This is a reality that marketers have to accept. Once they do, however, they will also realize they can still do much to ensure their brands stay ahead of the curve and top of mind. What can we expect from social media in the next 12 months? It’s among the questions marketers would most love answered. This podcast highlights findings from the Think Forward 2023 report from We Are Social, part of the Plus Company network. During this podcast, We Are Social’s Mobbie Nazir and Devon Vipond – armed with some powerful trends as gleaned from the socially led creative agency’s Think Forward 2023 report – share counsel to help marketers do just that. The duo shares three main takeaways to start – all of them directly tied to search: -People want search to be less precise and more exploratory. (Nazir cites this – “textured discovery” – as her favorite trend.) -There is broad disillusionment with old forms of search -Search is more about curating information, not collecting it When asked to identify her favorite trend, Vipond chooses “expanded identities.” As AR and VR become more prominent on social, she explains, whole new avenues for identity expression open up for everyone. The noteworthiness of this trend is only heightened by this stat shared by Vipond: 60% of Gen-Z feels their online identity is more important that their offline identity.Click here to access We Are Social’s Think Forward 2023 report. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.