Campaign Chemistry

Being older than 50 isn’t what it used to be. Today, the population is aging, people are living and working longer and being a certain age doesn’t necessarily equate to a specific life stage.As chief marketing and communications officer of the AARP, Martha Boudreau aims to portray these nuances in how the organization engages with its 38 million members. The organization, which is turning 65 this year, is modernizing its offerings, from building a deeper consumer experience capability to thinking about the future of its iconic magazine. In this episode, Boudreau chats about this journey and shares wisdom on how marketers can better connect with this wealthy and important demographic that often goes ignored. Hint: It starts with employing more people older than 50 at agencies and in creative positions.Listen to this podcast and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

David DeMuth began his career in advertising at Detroit-based creative agency Doner in 1989. Fast forward to 2023, and he’s been CEO of the 85-year-old creative agency for 14 years. Over the years, Doner has evolved along with the industry, but its positioning, “where modern meets mainstreet,” has remained relevant. Doner has a knack for modernizing legacy brands while resonating with everyday consumers. And now, as part of the Doner Partners Network, the creative agency is able to tap into capabilities from PR to market research to bolster its offering – which is resonating with clients in new business pitches.In this episode, DeMuth talks about his approach to talent, Doner’s new office space in Detroit and his experience working with Bruce Springsteen on a Super Bowl campaign for Jeep. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As Andrew Robertson approaches his 20th anniversary as president and CEO of BBDO Worldwide, the world is changing faster than ever. When he took on the role in 2004, Mark Zuckerberg was creating Facebook in his Harvard dorm room. Fast forward to today, and the ad industry is contending with the rise of generative AI, ongoing media fragmentation and ever-changing consumer habits. But for Robertson, the core of the job remains the same: to create iconic ideas that resonate with consumers and drive them to take action. In this episode, Robertson also shares his views on why advertising has been missing a much-needed dose of humor in recent years and gives advice on how to stick with an organization and rise up the ranks in an industry known for job-hopping.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.    campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Geno Schellenberger, senior communications manager at Havas Chicago, sat on the Campaign US BIG Awards jury last year evaluating the consumer packaged goods, entertainment and experiential/hybrid categories as an early career professional. At the time, he was a communications manager at Havas Chicago, having joined agency life only a few months prior. Evaluating and helping to award some of the best creative work across the sector was one of his formative industry experiences. Now, Schellenberger is responsible for growing the Havas brand, overseeing PR efforts for all Havas Chicago clients and managing internal communications for the agency. No stranger to podcasts, he is also the founder and host of Breaking and Entering, a weekly podcast that helps aspiring advertisers break into the industry and thrive when they get there. He has hosted interviews with advertising professionals including Greg Hahn, founder of Mischief @ No Fixed Address; Seth Gaffney, founder of Preacher; Myra Nussbaum, president of Havas Chicago and Rob Schwartz, chair at TBWA\NY Group. Alison Weissbrot, editor of Campaign US, was also a guest on the show.In this episode, Schellenberger chats about judging the BIG Awards early in his career. He shares what he learned from the experience and the value it has added to his career. He also shares advice for future jurors as well as what he hopes to see from the awards this year. The 2023 Campaign US BIG Awards is now open for entry, and creative agencies, brands and advertising companies are invited to submit their work by August 3, 2023, to be evaluated by a jury of up-and-coming creatives. Listen to this special episode and subscribe to Campaign Chemistry wherever you get your podcasts. Enter the BIG Awards here and come prepared to celebrate the winners at an awards ceremony in New York City on November 15, 2023. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Streaming is in the spotlight, and for good reason: Advertising spend on Connected TV is growing rapidly as more viewers ditch their cable subscriptions. Still, with growth always comes growing pains — and CTV is no exception. In this episode, Amanda Fell, VP, business operations at Wurl, discusses the current state of streaming, the biggest challenges facing the market and the role AI might play in its future. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years. Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.Listen here and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Judy John left a career at creative agencies in 2019 to build a global creative department at PR giant Edelman.After nearly two decades at Leo Burnett, where she led the agency as CCO for North America and CEO for Canada, moving to a PR firm was a bit of a culture shock. But it was also an opportunity to use the platforms, tools and strategies available in the earned media space that creative agencies were lacking.Fast forward to 2023, and creatives and strategists are embedded in Edelman’s clients teams, allowing them to take advantage of cultural trends faster and improve utility for consumers. In this episode, John, who was born and raised in Canada, talks about breaking into the ad industry, her work on the iconic Always #LikeAGirl campaign and Canada’s burgeoning creative scene.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  Follow us on twitter: @CampaignLiveUS campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign US editor, Alison Weissbrot, speaks to Havas to discuss how the Creative Network is building its reputation as a force for driving meaningful change, and amplifying its health and wellness equity to deliver more relevant connections for its clients. For expert insight from Donna Murphy Global CEO — Havas Health & You and Havas Creative Network; Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative Network; Eric Weisberg, Global Chief Creative Officer — Havas Health & You; Andre Gray, Chief Creative Officer — ANNEX88. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

New research found that 68% of respondents worry that when companies speak out it is a marketingploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe acompany's history on social values are important. As more and more consumers seek out brands with shared values backed by a commitment to social,political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.