Campaign Chemistry

It’s been a year and a half since Dimitri Maex joined IPG Mediabrands’ Initiative as global CEO, and the agency has already redesigned its processes and teams around integrating what he calls “fame and flow” — in other words, building brand love and recognition while creating seamless customer experiences. Maex, who was previously global CEO at Reprise, has been an early adopter of AI, hiring a chief AI officer in early 2021, before ChatGPT was a blip on most people’s radar. He’s now thinking about how to apply the technology across people, processes and products that enhance Initiative's services and client outcomes.In this episode, Maex also chats about major trends he’s watching in the media space and touches on the balance between pitching and organic growth, amid news of a major Amazon review, on which Initiative is the incumbent.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Omnicom Media Group (OMG) is on a winning streak.Just off the heels of winning Beiersdorf and retaining HSBC’s global media business, the Omnicom-owned media network has won the bulk of Uber’s $600 million media business.But despite the buzz of new wins, CEO Florian Adamski is serious about striking a balance between servicing existing clients well while keeping up with the relentless pace of pitching. Since he became CEO two years ago, the group has been breaking down silos to service clients with the best technology, tools and talent at their disposal, similarly to how other media agency groups are reorganizing to meet the needs of their clients. In this episode, Adamski also chats about recent acquisitions in the UK and Brazil, the growing role of commerce in media buying and the importance of succession planning. Listen and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region. Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella. In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In an industry that’s known for ageism, it’s crucial to celebrate talent that’s leading the way. That’s why Campaign US releases an annual list of 40 Over 40 honorees, recognizing the hard-working talent who keep the wheels of this industry turning.Ahead of our celebration of the 2023 honorees, Campaign US editor-in-chief Alison Weissbrot sat down with three of this year’s award recipients to chat about the recognition and what it means to them.Hear from Michael Solomon, CEO of PHD USA; Shachar Scott, VP, marketing, Reality Labs, Meta; and Latraviette Smith-Wilson, chief marketing and equity officer, Horizon Media.Campaign US will celebrate the 2023 40 Over 40 honorees at a cocktail reception on September 28 at the PHD Rooftop in New York City. Get your tickets!And subscribe to Campaign Chemistry wherever you get your podcasts.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Agnes Fischer and Erica Roberts joined BBH USA just about a year ago as the agency was undergoing change in the region. Then-CEO Amani Duncan had left, and the agency brought together its New York and LA offices in a major reorganization.One year later, Fischer and Roberts have refocused the team on the work. The agency, which works with clients including Smuckers, Heineken and Samsung, is rebalancing the split between project and AOR work and looking for partnerships that allow it to build enduring brand ideas. Its familiar territory for Roberts, who is credited with rebuilding many brands under the J.M. Smucker Co. portfolio. In this episode, Fischer and Roberts talk about BBH’s journey in the past year, including how the agency is embracing generative AI and attracting more black sheep to its flock.  campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. In this episode, Hornaday also chats about Barkley’s use of generative AI and teases some upcoming work this fall. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chris Bellinger joined PepsiCo five years ago with an opportunity to drive creative work for its iconic household brands, from Doritos to Quaker. Today, he’s running a 95-person in-house agency that works across PepsiCo’s broad portfolio to develop creative that keeps its brands at the pulse of culture. An agency vet, Bellinger has had success in-house by bringing empathy and open communication to the client-agency relationship — something both sides are often lacking for the other. On the brand side, he’s had an opportunity to take big creative swings — from working with David Beckham and Peyton Manning on an ad for the World Cup to getting the stars and creators of Breaking Bad to sign on for Popcorners’ first Super Bowl spot. In this episode, he talks about his experience building an in-house team at a massive company and takes us behind the scenes on how some of these ambitious creative ideas came to life.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.