Campaign Chemistry Mastering brand media measurement, in partnership with Collective Measures
Brand media is a key pillar in any marketing plan. But marketers are struggling to measure and evaluate their campaigns with less and less data available. In this episode, Mike Baranowski, Collective Measures' VP of analytics and data engineering, outlines exactly why measuring brand media is becoming a treacherous task, how to navigate a new measurement approach and the benefits it will bring to any brand.
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