Campaign Chemistry Campaign Chemistry: VMLY&R Commerce U.S. CEO Tyler Murray
Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy.
For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.
In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.
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