Campaign Chemistry Campaign Chemistry: DDB Worldwide global president and COO Alex Lubar
It’s been just about a year since Alex Lubar left his 12-year tenure at McCann to join DDB as global president and chief operating officer. In that time, he oversaw a merger between DDB New York and Adam&EveNYC, and a slew of leadership changes in the region.
Lubar is now focused on keeping creative excellence at the forefront of DDB’s offering, both by continuing to hire top talent and by using generative AI to get to better ideas faster. Another big focus has been to get the network’s offices working in tandem as well as with other agencies under parent Omnicom’s umbrella.
In this episode, he chats about DDB’s approach to creativity globally, the importance of creative effectiveness and teases some upcoming work from the network.
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