Campaign Chemistry Campaign Chemistry: TBWA\Chiat\Day LA CEO Erin Riley
Like many creative agencies, TBWA\Chiat\Day LA is looking for its next phase of growth.
As part of a network that prides itself on disruption, CEO Erin Riley is leading the LA office to lean into areas where it can bring a provocative perspective — whether that’s through a bespoke design offering or disruptive creativity for complex B2B businesses.
The agency is also working to attract and retain the next generation of talent as creatives take on new opportunities such as freelancing post-pandemic, while keeping up its commitment to DE&I.
In this episode, Riley chats about how Chiat LA is balancing broader economic pressures with the need to do more with less as the media landscape fragments, and shares how her experience as a CMO informs her approach to running an agency.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.