Campaign Chemistry Campaign Chemistry live from Cannes: Havas’ Yannick Bolloré
At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it.
The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools.
Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
Follow us on twitter: @CampaignLiveUS
AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!
campaignlive.com