Campaign Chemistry Campaign Chemistry: Digitas North America CEO Amy Lanzi
It’s been three months since Amy Lanzi took on the CEO role at Digitas North America. She stepped in for longtime Digitas vet Jodi Robinson, who had been with the agency for 22 years.
Lanzi, who has a background in commerce, is focused on helping marketers show up seamlessly at every touchpoint a consumer might encounter their brand — whether that’s online, via email or inside of a store. She aims for Digitas to be able to connect those dots in creatively appealing ways, achieving what many consider the Holy Grail of modern marketing.
In this episode, Lanzi also chats about how she is formalizing the culture of ‘Digitas 2.0,’ and gives insight into the pace of new business activity in the second half of the year.
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