Campaign Chemistry Dialing Up ‘Fame and Flow’: How Initiative is Staying on Top of its Game, in partnership with Initiative
With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.
Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture.
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