Campaign Chemistry Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira
PJ Pereira began his celebrated career as an advertising creative and a programmer in Brazil. As a right- and left-brained thinker who enjoyed writing and drawing as much as computers, he was a pioneer in the rise of digital advertising.
This year, his agency, Pereira O’Dell, turns 15. After German independent network Serviceplan bought a 30% stake in the agency in 2021, Pereira O’Dell is moving from a bicoastal model with offices in San Francisco and New York to a national model that services clients in a borderless way.
In this episode, Pereira also discusses how his agency is playing with AI and incorporating it into creative work while being mindful of ethical concerns.
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