Business of Story

Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, great characters, and how to call audiences to action through compelling stories. The Business of Story is sponsored by Emma, Convince & Convert. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why compelling stories start with engaging characters How to use celebrities for education and entertainment Why it's key to create high stakes for your story How to enhance your brand story with by clarifying your theme Why social media is an important part of being heard How to keep your audience on their toes with uncertain outcomes Resources Joel Bach Joel Bach on Twitter, @bachchoy Years of Living Dangerously 60 Minutes Don Hewitt David Gelber An Inconvenient Truth United Artists National Geographic Sunrun Katharine Hayhoe Greenpeace Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primary story elements to add to every presentation, and a step-by-step process to engage your audience. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why your presentations need to start with basic storytelling techniques How to use PowerPoint and visual aids as support for your stories Why storytelling is a muscle that needs to be exercised How to stay fresh and authentic to make a meaningful connection with your audience Why data is important, but not everything, in a well-rounded presentation How to take dry material and make it engaging and compelling Resources Janine Kurnoff Janine Kurnoff on Twitter, @JanineKurnoff The Presentation Co. Presentation-Company.com Lee Lazarus PowerPoint Nirvana Technologies "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three 'G's he uses to measure success, how to connect with millennials, and how to use story to brighten your customer's experience. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why you have to upset the status quo to get the attention of your consumer How to create a story narrative that is fun and inventive Why it pays to focus on the entire customer experience How to connect with younger generations in a more powerful way Why it's so important to evolve your storytelling constantly How engaging with your audience encourages them to be active participants in your story Resources Nick Gray Nick Gray on Twitter, @nickgraynews Museum Hack Metropolitan Museum of Art Cabinets of Curiosity Duccio Di Buoninsegna Idea Museum "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why a great story will always be necessary for successful marketing How to draw the attention of younger generations Why it's key to create compelling content instead of just pushing your message How to strengthen your brand story by breaking it down to basics Why you must listen to your consumers and enable their control of your content How to know what data is helpful and what data to ignore Resources Gabriella Mirabelli Gabriella Mirabelli on Twitter, @g_mirabelli Anatomy Media PricewaterhouseCoopers Books of Survival: The Art of John Eric Broaddus Traci Johnson Consumer Electronics Show "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker, and shares tips on how to get great video with your smartphone. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it's so important to be able to let go in order to get to your next chapter How to completely recreate yourself at any stage of your career Why the basic three-act structure it inherent in all storytelling How to simply and effectively create amazing videos with just your iPhone How to use video testimonials from existing clients to expand your business Resources Julian Mather Julian Mather on Twitter, @JulianMather Tailor Made Career Podcast Tailormadecareer.com SmartLav ProPrompter MacGyver "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why understanding the structure of story is absolutely essential to successfully delivering your message How natural selection applies to social media and the digital age How to use more concise formats, like Twitter, effectively to simplify your story Why anger is the top emotion to cause virality in posts Resources Jayde Lovell Jayde Lovell on twitter, @JaydeLovell ReAgency NASA Bill and Melinda Gates Foundation Steve Clayton Young Turks Network "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why there is no such thing as a solopreneur How to create a story for yourself for maximum growth Why selling is a system and how story fits into that system How to maintain and grow meaningful relationships Why it's important to believe in yourself and practice your business skills How to allow yourself to scale up dramatically Resources Michael Gerber Michael Gerber on twitter, @MichaelEGerber "Beyond the E-Myth" by Michael Gerber beyondemyth.com Michael Hyatt Steve Jobs Disney Imagineers "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why we each have our own unique process of creativity How to listen to yourself and discover what path is best for you Why the feeling of being overwhelmed is a choice, and how to let it go How to enjoy each moment and let your career develop organically Why changing your inner story can change the world How to create a more specific and fulfilling story for your brand Resources Samantha Bennett Samantha Bennett on twitter, @OrgArtCo The Organized Artist Company "Start Right Where You Are" by Samantha Bennett Startrightwehereyouare.com LA Theatre Works Westworld "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a 'wow' factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why being different is far more important than being better How to create and utilize 'wow factor' in your brand story Why it better to retain your margins by not dropping your prices How to set up a problem and use your brand as the solution for consumers Why websites are crucial to the health of your brand How to use testimonials to help promote your brand Resources JD Dwyer JD Dwyer on Twitter, @InstituteOfWow The Institute of Wow Wow Central Greater Building Society Walter Cronkite Genius Network "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why having an understanding of pop culture will improve your storytelling How P.T Barnum and Donald Trump are surprisingly similar Why politics have become more open to entertainment techniques How to utilize a barker mentality to hook your audience Why the country was so responsive to the simple but dynamic Trump campaign How to recognize key archetypes to integrate into your brand story Resources LeRoy Ashby "With Amusement for All: A History of American Popular Culture Since 1830" by LeRoy Ashby "The Art of Money Getting" by P.T. Barnum "The Art of the Deal" by Donald Trump Fiji Mermaid Joice Heth Washington State University "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.