Business of Story

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why it’s time to tell your brand’s story through live streaming How to get great video with basic equipment (or even just your phone!) Why it’s important to plan out your content before you record How to repurpose and reuse your live recording for other types of marketing Why different audiences prefer videos that last for different lengths of time How to relax and have fun while creating excellent content for your brand   Resources Kate Volman Kate Volman on Twitter, @KateVolman Kate’s Equipment List   GoDaddy, The Garage Tony Robbins Content Marketing World iOgrapher "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why the power of visualizing your success is key to building your brand How to paint a picture large enough for your brand to grow into Why people buy story more than they buy brands How to find the employees that are right for your brand Why you have to believe your brand story before others will follow How to use three story tips that will help grow your enterprise   Resources Brian Scudamore Brian Scudamore on Twitter, @BrianScudamore 1-800-Got-Junk O2EBrands Young Presidents Organization Undercover Boss: Canada Dave Notte "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it’s important to know what is a story and what’s not How to craft your stories around lessons to be more compelling to customers Why storytelling helps a listener remember facts and be motivated to action How to use upwards of 25 story types to infuse your sales technique with success Why stories help the buyer relax, listen and bond with a salesperson How to close a sale by using the right story and help your brand by building word-of-mouth   Resources Paul Smith Paul Smith on Twitter, @LeadWithAStory “Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith LeadWithAStory.com Chris Gug Lisa Krohn Robert McKee "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why employee engagement is the base for a healthy organization How to listen to your audience to create impactful content Why it’s a wonderful thing that social is so unpredictable How the four C’s of content can help you create stronger content Why employees truly make the best brand advocates  How to build advocacy by sharing personal stories within your organization   Resources Shane McLaughlin Shane McLaughlin on Twitter, @ShaneMcLaughlin Walmart Social Media Marketing World Rob and Melani Walton Foundation Inc. Magazine Power Wheel Princess Carriage "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why crafting the right story can help defend your brand while in a crisis How to ask the right questions that will help prevent issues with your consumers Why answering quickly and honestly goes a long way to keeping consumer trust How to follow up with an official response after an initial recognition  Why it’s key to understand your stakeholders and what they expect from you How to cultivate a culture that continually protects your brand from a public crisis   Resources Melissa Agnes Melissa Agnes on Twitter, @melissa_agnes Agnes + Day Inc. How I Built This: NPR Don’t Panic Mgmt. “We Are Legion” Sara Blakely "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why listening and asking the right questions help get customers on the same page of your brand How to get your brand story to become your customer’s story Why it’s key to stay in charge of the conversation while on a sales call How to use peer-to-peer conversation between current clients to help convince potential clients Why everything comes back to problem-solving and connecting with your audience How to better design your sales tactics for long-term results     Resources Mike Martin Mike Martin on Twitter, @brokkusa Brokk Inc. Jay Schneider Bricking Solutions Pneumat-O-Ring Dave Ederer "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why redefining your story will redefine yourself How to find and pursue your inner passions to success Why it’s important to surround yourself with smart and encouraging people How to give back to your community in a fulfilling manner Why owning your name and your content is so crucial How to share and sell your new story to those around you   Resources Jennifer Keitt Jennifer Keitt on Twitter, @JenniferKeitt The Jennifer Keitt Show National Speakers' Association Conference John Hope Bryant Slow Jamz “The Power of Being a Real Woman” by Jennifer Keitt   "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why excitement can be such a valuable tool for a marketer How to create an environment for sharing your brand story easily Why exceeding consumer expectations is essential to ‘wow’ them How to plan and get around constantly tightening algorithms Why starting consumer engagement early is key to creating buzz How to set up a solid digital home base to communicate to your consumers   Resources Michael Stelzner Michael Stelzner on Twitter, @Mike_Stelzner Social Media Examiner Social Media Marketing World Ezine Gary Vaynerchuk Bizzabo "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode What the 16 characteristics of greatness are and how to apply them to your story How to ask the most interesting questions of your interviewees Why humor is an important tool for accessibility How empathy is at the core of all storytelling Why keeping good company that challenges you is a key to success How to break down barriers and open up your audience   Resources Don Yaeger Don Yaeger on Twitter, @DonYaeger Influence ‘16 Conference Sports Illustrated G. J. Hart Bill Swales John Wooden "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why customers tend to trust people more than companies How to humanize the way your brand communicates with consumers Why a personable and authentic brand story helps to connect to target audiences How sharing can actually affect positive change in the world Why influencer marketing has grown as an important part of digital strategy How to identify the six categories of influencer archetypes   Resources Bryan Kramer Bryan Kramer on Twitter, @bryankramer PureMatter “There’s is No More B2B and B2C: It’s Human to Human, #H2H” by Bryan Kramer “Shareology: How Sharing Powers the Human Economy” by Bryan Kramer Lisa Loeffler TED Radio Hour Rachel Botsman "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.