Business of Story

Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur inside yourself, four archetypes needed to create an impactful business, and the great story waiting for us all. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why there is no such thing as a solopreneur How to create a story for yourself for maximum growth Why selling is a system and how story fits into that system How to maintain and grow meaningful relationships Why it’s important to believe in yourself and practice your business skills How to allow yourself to scale up dramatically   Resources Michael Gerber Michael Gerber on twitter, @MichaelEGerber “Beyond the E-Myth” by Michael Gerber beyondemyth.com Michael Hyatt Steve Jobs Disney Imagineers "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and how to discover your own way to find the best story for yourself and your brand.   The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode   Why we each have our own unique process of creativity How to listen to yourself and discover what path is best for you Why the feeling of being overwhelmed is a choice, and how to let it go How to enjoy each moment and let your career develop organically Why changing your inner story can change the world How to create a more specific and fulfilling story for your brand   Resources Samantha Bennett Samantha Bennett on twitter, @OrgArtCo The Organized Artist Company "Start Right Where You Are" by Samantha Bennett Startrightwehereyouare.com LA Theatre Works Westworld "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a ‘wow’ factor into your advertising, customer loyalty, and three things that you need to do right now to grow your influence and sales.   The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.     In This Episode Why being different is far more important than being better How to create and utilize ‘wow factor’ in your brand story Why it better to retain your margins by not dropping your prices How to set up a problem and use your brand as the solution for consumers Why websites are crucial to the health of your brand How to use testimonials to help promote your brand   Resources JD Dwyer JD Dwyer on Twitter, @InstituteOfWow The Institute of Wow Wow Central Greater Building Society Walter Cronkite Genius Network "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why having an understanding of pop culture will improve your storytelling How P.T Barnum and Donald Trump are surprisingly similar Why politics have become more open to entertainment techniques How to utilize a barker mentality to hook your audience Why the country was so responsive to the simple but dynamic Trump campaign How to recognize key archetypes to integrate into your brand story   Resources LeRoy Ashby “With Amusement for All: A History of American Popular Culture Since 1830” by LeRoy Ashby “The Art of Money Getting” by P.T. Barnum “The Art of the Deal” by Donald Trump Fiji Mermaid Joice Heth Washington State University "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why the story you tell yourself is the most potent one How to shift from an “I can’t” narrative to an “I can” narrative Why resourcefulness and creativity thrive with positive thinking What the three most common barriers to success are and how to avoid them Why so many business visionaries have trouble structuring their business How to delegate daily business tasks to free you for higher-level thinking   Resources Melanie Benson Melanie Benson on Twitter, @melcoach “Rewired for Wealth” by Melanie Benson Entrepreneurs on Fire Don’t Panic Mgmt Jess Ostroff Tony Robbins "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why you have to train your storytelling skills like your body in a gym How to apply the tenets of improv to your marketing strategy The importance of being present in the moment and focusing on your current audience How to release your creativity by relaxing and playing collaborative games Why finding the emotion in your story will draw the interest of your consumers How to combine your marketing goals with the story needs of your audience   Resources Brian Palermo Brian Palermo on Twitter, @brianpalermo “Connection: Hollywood Storytelling Meets Critical Thinking” by Randy Olson and Brian Palermo The Groundlings Dr. Randy Olson Wheel of Fortune Kristen Wiig "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand’s uniqueness, and marrying social advertising with great content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why it pays to focus your energies and do one thing at a time How to interview your customers to find your unique value proposition Why it’s key to reach out and reactivate your existing consumer base How to ask the right questions to get answers and improve your brand story Why social is a great opportunity, but only if used with quality content How to pick channels that are right for your particular marketing strategy   Resources John Jantsch John Jantsch on Twitter, @ducttape Duct Tape Marketing Social Media Marketing World "The Commitment Engine" by John Jantsch Seoforgrowth.com “Born to Run” by Bruce Springsteen "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.       In This Episode Why it’s often more powerful to use less words in your outreach How to craft messages for your individual audiences by understanding conflict Why cartoons are so effective in getting people’s attention How to use your skillset to get a meeting with busy CEO’s Why it’s important to understand the most essential part of your branding How to come up with creative and effective ways to get ROI   Resources Stu Heinecke Stu Heinecke on Twitter, @bystuheinecke Cartoon Link, Inc. “How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke Marc Benioff Contact Marketing Radio The Power of Contact Marketing "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.     In This Episode Why all great stories can and should be refined into three simple elements: And, But and Therefore How many marketers make the mistake of calling the template 'too simple' Why a singular narrative is so important for all marketing campaigns How Donald Trump used his natural narrative intuition to win the election Why Hillary Clinton's over-complicated message was a detrimental to her campaign How to harness and practice these basic elements to improve your storytelling   Resources Randy Olson Randy Olson on Twitter, @ABTagenda Story Circles “Houston We Have Story: Why Science Needs Story” by Randy Olson scienceneedsstory.com James Carville Frank Daniel "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.     In This Episode Why it’s key to keep asking questions and keep learning How to combine your artistic creativity with your business creativity Why the core of all stories is conflict and conflict resolution How text is actually a visual medium and a part of visual storytelling Why it helps anyone to continually deconstruct your work to improve How to step back and listen to your audience to better understand them   Resources Buddy Scalera Buddy Scalera on Twitter, @BuddyScalera comicbookschool.com wordspicturesweb.com Marvel Comics Ogilvy on Advertising by David Ogilvy Seth Godin "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.