LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. Barnum and Trump, and how popular culture is an inherent part of our storytelling.

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In This Episode

Why having an understanding of pop culture will improve your storytelling
How P.T Barnum and Donald Trump are surprisingly similar
Why politics have become more open to entertainment techniques
How to utilize a barker mentality to hook your audience
Why the country was so responsive to the simple but dynamic Trump campaign
How to recognize key archetypes to integrate into your brand story

Resources

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#71: How Popular Culture Affects the Way We Tell Stories