Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and finding a true connection with your audience.

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In This Episode

Why you have to train your storytelling skills like your body in a gym
How to apply the tenets of improv to your marketing strategy
The importance of being present in the moment and focusing on your current audience
How to release your creativity by relaxing and playing collaborative games
Why finding the emotion in your story will draw the interest of your consumers
How to combine your marketing goals with the story needs of your audience

Resources

Brian Palermo
Brian Palermo on Twitter, @brianpalermo
“Connection: Hollywood Storytelling Meets Critical Thinking” by Randy Olson and Brian Palermo
The Groundlings
Dr. Randy Olson
Wheel of Fortune
Kristen Wiig
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

#69: Unleash Your Story Creativity With the Power of Improv