Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story.

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In This Episode

Why it’s key to keep asking questions and keep learning
How to combine your artistic creativity with your business creativity
Why the core of all stories is conflict and conflict resolution
How text is actually a visual medium and a part of visual storytelling
Why it helps anyone to continually deconstruct your work to improve
How to step back and listen to your audience to better understand them

Resources

Buddy Scalera
Buddy Scalera on Twitter, @BuddyScalera
comicbookschool.com
wordspicturesweb.com
Marvel Comics
Ogilvy on Advertising by David Ogilvy
Seth Godin
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling