Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

What the 16 characteristics of greatness are and how to apply them to your story
How to ask the most interesting questions of your interviewees
Why humor is an important tool for accessibility
How empathy is at the core of all storytelling
Why keeping good company that challenges you is a key to success
How to break down barriers and open up your audience

Resources

Don Yaeger
Don Yaeger on Twitter, @DonYaeger
Influence ‘16 Conference
Sports Illustrated
G. J. Hart
Bill Swales
John Wooden
"The Hero's Journey," by Joseph Campbell
“Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
BusinessofStory.com
Park@BusinessOfStory.com

Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

#56: How 16 Characteristics of Greatness Apply to Storytelling