Business of Story #60: How to Use Brand Story for Crisis Management
Oct 3, 2016
59:00
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis.
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In This Episode
- Why crafting the right story can help defend your brand while in a crisis
- How to ask the right questions that will help prevent issues with your consumers
- Why answering quickly and honestly goes a long way to keeping consumer trust
- How to follow up with an official response after an initial recognition
- Why it’s key to understand your stakeholders and what they expect from you
- How to cultivate a culture that continually protects your brand from a public crisis
Resources
- Melissa Agnes
- Melissa Agnes on Twitter, @melissa_agnes
- Agnes + Day Inc.
- How I Built This: NPR
- Don’t Panic Mgmt.
- “We Are Legion”
- Sara Blakely
- "The Hero's Journey," by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell
- BusinessofStory.com
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.