Business of Story

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why you don’t have to be a professional photographer to create great images How the right image will break through the noise and grab the attention of your audience Why it’s possible to source material from your consumer audience, and how to do it How to pair your image with the right headline to maximize it’s effect Why images and visual storytelling are so powerful in marketing How to use your own eyes, mind, and everyday equipment to take better photos   Resources Taj Forer Taj Forer on Twitter, @tajforer Fabl.co Joel Sternfeld J. Paul Getty Museum The North Carolina Museum of Art Content Marketing World Conference Doug Drexler "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.   In This Episode Why archetypes are rooted so deeply into all human beings How find and activate the right archetype for you and your brand How to elevate the meaning of your offering in the deep reaches of your customer's mind Why it’s so important to be specific and pick one main archetype, especially for brands How to connect your brand to customers with the same main archetype How your archetype gets expressed through your personal and professional pursuits Why archetypal work resonates so deeply, and how science and history prove their power   Resources Margaret Mark Margaret Mark on Twitter, @archetype_mmark Carol Pearson Carol Pearson on Twitter, @carolspearson “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” by Margaret Mark and Carol Pearson “Persephone Rising: Awakening the Heroine Within” by Carol Pearson Archai.co SlideShare: 12 Primary Personality Archetypes Every Brand is Built Upon "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why starting with knowing your customer inside and out is key How to create a sentence that describes your brand’s differentiated value proposition Why science and data are great and helpful, but they are not everything How to find the points in your customer's journey where they will give you permission to charge more money Why creating positive experience and memories are a powerful tool for enhancing ROI How to follow up and ensure your brand is delivering on all of its promises   Resources Greg Chapman Greg Chapman on Twitter, @Gregory_Chapman The Pocket Suite Quorum International SkyMall The Sharper Image Bret Giles Provide Commerce "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why it’s better to build your brand one channel at the time How to understand the point of view of your audience and create for them Why it’s important to surround yourself with a great team How to recognize what your brand does best and grow step by step Why it takes time to find and build up your audience How to let go of strategies that are not helpful to your brand   Resources Joe Pulizzi Joe Pulizzi on Twitter, @JoePulizzi Content Marketing Institute “Content Inc” by Joe Pulizzi “All Things Must Pass” Documentary “The Story of Content: Rise of the New Marketing” Documentary Mark Hamill Getting Goosebumps Podcast by Ph. Creative "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why building genuine relationships helps build your business How to encourage yourself to have more conversations about your profession Why it’s a bold and humanizing move to share your embarrassing stories How to follow steps to create your own freelance business Why it’s key to relax and be yourself when dealing with clients How to put connections first and create opportunities to create more   Resources Jenny Beres Jenny Beres on Twitter, @JennyMBeres “Big Magic” by Elizabeth Gilbert Truman Capote "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.   In This Episode Why it’s okay to take your time when creating content How to overcome fears to become a better writer Why self editing is essential and not doing it is disrespectful How to take bigger risks after careful study of your goals Why you must think about the audience's point of view when creating   How to merge compelling storytelling with business writing   Resources Ann Handley Ann Handley on Twitter, @annhandley MarketingProfs MarketingProfs on Twitter, @MarketingProfs Social Media Marketing World “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley The Slack Variety Pack Basecamp "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why infusing your writing with humor will improve it How to break down comedic theory to make it accessible and useable Why you can absolutely can learn to be funny How stories are more approachable and more memorable with comedy Why some are hesitant to use humor in the workplace, but it is a misplaced fear How to absorb lessons from great fiction writers     Resources Erik Deckers Erik Deckers on Twitter, @edeckers Pro Blog Service Kerouac House Writer-in-Residence Program “The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall Fast Company Magazine hemingwayapp.com "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why pursuing your passion can lead to a fulfilling career How to dig deep down to determine your roots and skill sets in order to plan your future Why there isn’t any one right way to work How to find your natural motivation for your personal work mode Why it’s important to maintain integrity at your current job even while developing your side hustle How to create a positive and supportive network of mentors   Resources Pamela Slim Pamela Slim on Twitter, @pamslim “Body of Work: Find the Thread That Ties Your Story Together,” by Pamela Slim “Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur,” by Pamela Slim Michael Margolis “Little House in the Hollywood Hills,” Charlotte Stewart’s Memoir Dan Pink "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How a deep understanding of story structure can help your advertising How following your greatest passion can release business success Why it’s all about the ups and downs of the journey How we are all wired to understand our surroundings through story How to keep moving when going through a creative rough patch Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”   Resources FindingJoetheMovie.com   Pat Solomon on Twitter, @findingjoemovie Bill Moyers’ PBS Interview Series Arizona State University Robert McKee’s Story Seminar World Surf League Joseph Campbell Foundation "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode What it means to follow your passions and still make money How to craft a positive story for yourself The importance of finding a mentor and outside help How to create a solid, loyal, and productive team How to build a following for you blog Why it's essential to give yourself time to reflect on your personal progress   Resources Michael Hyatt   Michael Hyatt on Twitter, @MichaelHyatt “Platforms: Get Noticed in a Noisy World,” by Michael Hyatt “Shave Ten Hours Off Your Workweek,” by Michael Hyatt “Living Forward,” by Michael Hyatt and Daniel Harkavy Platform University "The Hero's Journey," by Joseph Campbell Social Media Marketing World BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers