Business of Story

John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard, finding your brand's uniqueness, and marrying social advertising with great content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it pays to focus your energies and do one thing at a time How to interview your customers to find your unique value proposition Why it's key to reach out and reactivate your existing consumer base How to ask the right questions to get answers and improve your brand story Why social is a great opportunity, but only if used with quality content How to pick channels that are right for your particular marketing strategy Resources John Jantsch John Jantsch on Twitter, @ducttape Duct Tape Marketing Social Media Marketing World "The Commitment Engine" by John Jantsch Seoforgrowth.com "Born to Run" by Bruce Springsteen "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importance of practice, and the benefits of contact marketing. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it's often more powerful to use less words in your outreach How to craft messages for your individual audiences by understanding conflict Why cartoons are so effective in getting people's attention How to use your skillset to get a meeting with busy CEO's Why it's important to understand the most essential part of your branding How to come up with creative and effective ways to get ROI Resources Stu Heinecke Stu Heinecke on Twitter, @bystuheinecke Cartoon Link, Inc. "How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing" by Stu Heinecke Marc Benioff Contact Marketing Radio The Power of Contact Marketing "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly simple story template for creating compelling narratives to win the election. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why all great stories can and should be refined into three simple elements: And, But and Therefore How many marketers make the mistake of calling the template 'too simple' Why a singular narrative is so important for all marketing campaigns How Donald Trump used his natural narrative intuition to win the election Why Hillary Clinton's over-complicated message was a detrimental to her campaign How to harness and practice these basic elements to improve your storytelling Resources Randy Olson Randy Olson on Twitter, @ABTagenda Story Circles "Houston We Have Story: Why Science Needs Story" by Randy Olson scienceneedsstory.com James Carville Frank Daniel "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understanding your audience, and why conflict resolution is at the heart of any great story. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it's key to keep asking questions and keep learning How to combine your artistic creativity with your business creativity Why the core of all stories is conflict and conflict resolution How text is actually a visual medium and a part of visual storytelling Why it helps anyone to continually deconstruct your work to improve How to step back and listen to your audience to better understand them Resources Buddy Scalera Buddy Scalera on Twitter, @BuddyScalera comicbookschool.com wordspicturesweb.com Marvel Comics Ogilvy on Advertising by David Ogilvy Seth Godin "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming for your brand including: how to start, essential equipment list, and how to plan and promote your content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it's time to tell your brand's story through live streaming How to get great video with basic equipment (or even just your phone!) Why it's important to plan out your content before you record How to repurpose and reuse your live recording for other types of marketing Why different audiences prefer videos that last for different lengths of time How to relax and have fun while creating excellent content for your brand Resources Kate Volman Kate Volman on Twitter, @KateVolman Kate's Equipment List GoDaddy, The Garage Tony Robbins Content Marketing World iOgrapher "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right employees, and his three primary story tips to build an enterprise. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why the power of visualizing your success is key to building your brand How to paint a picture large enough for your brand to grow into Why people buy story more than they buy brands How to find the employees that are right for your brand Why you have to believe your brand story before others will follow How to use three story tips that will help grow your enterprise Resources Brian Scudamore Brian Scudamore on Twitter, @BrianScudamore 1-800-Got-Junk O2EBrands Young Presidents Organization Undercover Boss: Canada Dave Notte "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling when they convey lessons, and the six attributes of a story that differentiates it from other forms. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why it's important to know what is a story and what's not How to craft your stories around lessons to be more compelling to customers Why storytelling helps a listener remember facts and be motivated to action How to use upwards of 25 story types to infuse your sales technique with success Why stories help the buyer relax, listen and bond with a salesperson How to close a sale by using the right story and help your brand by building word-of-mouth Resources Paul Smith Paul Smith on Twitter, @LeadWithAStory "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" by Paul Smith LeadWithAStory.com Chris Gug Lisa Krohn Robert McKee "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds of story content he uses to foster employee engagement. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why employee engagement is the base for a healthy organization How to listen to your audience to create impactful content Why it's a wonderful thing that social is so unpredictable How the four C's of content can help you create stronger content Why employees truly make the best brand advocates How to build advocacy by sharing personal stories within your organization Resources Shane McLaughlin Shane McLaughlin on Twitter, @ShaneMcLaughlin Walmart Social Media Marketing World Rob and Melani Walton Foundation Inc. Magazine Power Wheel Princess Carriage "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why crafting the right story can help defend your brand while in a crisis How to ask the right questions that will help prevent issues with your consumers Why answering quickly and honestly goes a long way to keeping consumer trust How to follow up with an official response after an initial recognition Why it's key to understand your stakeholders and what they expect from you How to cultivate a culture that continually protects your brand from a public crisis Resources Melissa Agnes Melissa Agnes on Twitter, @melissa_agnes Agnes + Day Inc. How I Built This: NPR Don't Panic Mgmt. "We Are Legion" Sara Blakely "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why listening and asking the right questions help get customers on the same page of your brand How to get your brand story to become your customer's story Why it's key to stay in charge of the conversation while on a sales call How to use peer-to-peer conversation between current clients to help convince potential clients Why everything comes back to problem-solving and connecting with your audience How to better design your sales tactics for long-term results Resources Mike Martin Mike Martin on Twitter, @brokkusa Brokk Inc. Jay Schneider Bricking Solutions Pneumat-O-Ring Dave Ederer "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.