Business of Story

Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how owning your brand story is a powerful way to prevent and mitigate any type of corporate crisis. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why crafting the right story can help defend your brand while in a crisis How to ask the right questions that will help prevent issues with your consumers Why answering quickly and honestly goes a long way to keeping consumer trust How to follow up with an official response after an initial recognition Why it's key to understand your stakeholders and what they expect from you How to cultivate a culture that continually protects your brand from a public crisis Resources Melissa Agnes Melissa Agnes on Twitter, @melissa_agnes Agnes + Day Inc. How I Built This: NPR Don't Panic Mgmt. "We Are Legion" Sara Blakely "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers, and how to use stories to close that deal. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why listening and asking the right questions help get customers on the same page of your brand How to get your brand story to become your customer's story Why it's key to stay in charge of the conversation while on a sales call How to use peer-to-peer conversation between current clients to help convince potential clients Why everything comes back to problem-solving and connecting with your audience How to better design your sales tactics for long-term results Resources Mike Martin Mike Martin on Twitter, @brokkusa Brokk Inc. Jay Schneider Bricking Solutions Pneumat-O-Ring Dave Ederer "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting complacency, and how to follow your bliss to success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why redefining your story will redefine yourself How to find and pursue your inner passions to success Why it's important to surround yourself with smart and encouraging people How to give back to your community in a fulfilling manner Why owning your name and your content is so crucial How to share and sell your new story to those around you Resources Jennifer Keitt Jennifer Keitt on Twitter, @JenniferKeitt The Jennifer Keitt Show National Speakers' Association Conference John Hope Bryant Slow Jamz "The Power of Being a Real Woman" by Jennifer Keitt "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand's story, the future of algorithms, and the importance of having your own digital home ground. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why excitement can be such a valuable tool for a marketer How to create an environment for sharing your brand story easily Why exceeding consumer expectations is essential to 'wow' them How to plan and get around constantly tightening algorithms Why starting consumer engagement early is key to creating buzz How to set up a solid digital home base to communicate to your consumers Resources Michael Stelzner Michael Stelzner on Twitter, @Mike_Stelzner Social Media Examiner Social Media Marketing World Ezine Gary Vaynerchuk Bizzabo "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are key, and the 16 characteristics of greatness.The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode What the 16 characteristics of greatness are and how to apply them to your story How to ask the most interesting questions of your interviewees Why humor is an important tool for accessibility How empathy is at the core of all storytelling Why keeping good company that challenges you is a key to success How to break down barriers and open up your audience Resources Don Yaeger Don Yaeger on Twitter, @DonYaeger Influence '16 Conference Sports Illustrated G. J. Hart Bill Swales John Wooden "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why customers tend to trust people more than companies How to humanize the way your brand communicates with consumers Why a personable and authentic brand story helps to connect to target audiences How sharing can actually affect positive change in the world Why influencer marketing has grown as an important part of digital strategy How to identify the six categories of influencer archetypes Resources Bryan Kramer Bryan Kramer on Twitter, @bryankramer PureMatter "There's is No More B2B and B2C: It's Human to Human, #H2H" by Bryan Kramer "Shareology: How Sharing Powers the Human Economy" by Bryan Kramer Lisa Loeffler TED Radio Hour Rachel Botsman "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed marketing and how brands can use customer produced content. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why you don't have to be a professional photographer to create great images How the right image will break through the noise and grab the attention of your audience Why it's possible to source material from your consumer audience, and how to do it How to pair your image with the right headline to maximize it's effect Why images and visual storytelling are so powerful in marketing How to use your own eyes, mind, and everyday equipment to take better photos Resources Taj Forer Taj Forer on Twitter, @tajforer Fabl.co Joel Sternfeld J. Paul Getty Museum The North Carolina Museum of Art Content Marketing World Conference Doug Drexler "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonate so deeply with them, and how organizations can use them to add meaning to their brand stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why archetypes are rooted so deeply into all human beings How find and activate the right archetype for you and your brand How to elevate the meaning of your offering in the deep reaches of your customer's mind Why it's so important to be specific and pick one main archetype, especially for brands How to connect your brand to customers with the same main archetype How your archetype gets expressed through your personal and professional pursuits Why archetypal work resonates so deeply, and how science and history prove their power Resources Margaret Mark Margaret Mark on Twitter, @archetype_mmark Carol Pearson Carol Pearson on Twitter, @carolspearson "The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes" by Margaret Mark and Carol Pearson "Persephone Rising: Awakening the Heroine Within" by Carol Pearson Archai.co SlideShare: 12 Primary Personality Archetypes Every Brand is Built Upon "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand's unique value, and most importantly, that people are really what's behind the data. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why starting with knowing your customer inside and out is key How to create a sentence that describes your brand's differentiated value proposition Why science and data are great and helpful, but they are not everything How to find the points in your customer's journey where they will give you permission to charge more money Why creating positive experience and memories are a powerful tool for enhancing ROI How to follow up and ensure your brand is delivering on all of its promises Resources Greg Chapman Greg Chapman on Twitter, @Gregory_Chapman The Pocket Suite Quorum International SkyMall The Sharper Image Bret Giles Provide Commerce "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why it's better to build your brand one channel at the time How to understand the point of view of your audience and create for them Why it's important to surround yourself with a great team How to recognize what your brand does best and grow step by step Why it takes time to find and build up your audience How to let go of strategies that are not helpful to your brand Resources Joe Pulizzi Joe Pulizzi on Twitter, @JoePulizzi Content Marketing Institute "Content Inc" by Joe Pulizzi "All Things Must Pass" Documentary "The Story of Content: Rise of the New Marketing" Documentary Mark Hamill Getting Goosebumps Podcast by Ph. Creative "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.