Business of Story

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Crafting stories with clear intent How to help people buy into your stories Actively producing stories and getting them into your workflow Authentic storytelling How to generate and share authentic stories, and how to scale and measure their success Story shopping: identifying stories in real time Resources Christoph's blog, Authenticstorytelling.net Christoph on Twitter, @CTrappe “Get Real: Telling Authentic Stories for Long-term Success,” by Christoph Trappe "The trouble with Dr. Google," featured on KevinMD.com “Orbiting the Giant Hairball,” by Gordon MacKenzie "The Hero's Journey," by Joseph Campbell Simon Sinek “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to write for the theater of the mind How to break your content into a three act play How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way. How to have fun while crafting your story Resources Radio Ranch The Radio Ranch Facebook page Chicken Man The Secret Adventures of the Tooth Fairy honestlylisa.com Honestly Lisa, Lisa's podcast Stan Freberg “It Only Hurts When I Laugh,” by Stan Freberg Bob and Ray Nichols and May Marie Forleo Danielle LaPorte Serial The Message Myths and Legends Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The squint test for story visuals How to gain utter confidence in front of an audience The difference between seeing and looking How to tap back into your innately creative storytelling powers Resources “C.H.U.D." "Manhunter" “The Cotton Club" "Three Men and a Little Lady" “The Making of Star Trek," by Stephen E. Whitfield "Battlestar Galactica" "Dick Tracy" “Star Trek: The Next Generation" Moving Forward Podcast with John Lim Dick Smith, makeup artist “The Naked City” Mike Westmore, makeup artist Warren Beatty, director Jack Palance in "Dr. Jekyll and Mr. Hyde" Doug Murray BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to uncover stories in your personal and professional life that will connect with your audiences How to catalogue stories using cerebral hashtags and create your personal story archive Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories How to keep your winning, go-to stories fresh and appealing How to tell the story of your strategy   Resources Anecdote.com “Putting Stories to Work,” by Shawn Callahan Anecdote's Storytelling for Leaders program Anecdote's Storytelling for Sales program Comedian Louis C.K. Comedian, actor, and author George Carlin Storytelling Coach, Terrence Gargiulo “The Storytelling Animal,” by Jonathan Gottschall Watch out for Park's upcoming Friday Blab Sessions  Business of Story YouTube Channel and video tools Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Identify the right story for the right people at the right time  "Motographics,” or motivation-based marketing Tamsen's essential elements of an overall message: why, what now, and how The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith The three P’s to combat the three F's: practice, passion, preparation How to use personas: the commander, the counselor, the showman, and the sage How the Proteus Effect plays into storytelling Resources Oratium.com Oratium.com/events Tamsenwebster.com Chekov's gun TEDx Cambridge TEDx Talks TED Talks TEDSummit 2016 “Wired for Story,” by Lisa Cron “Start With Why,” by Simon Sinek MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work" Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster" Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive How to use story tension to persuade an audience Powerful story and communication tools that leaders can use to galvanize employees and customers Re-dreaming and refusing to be satisfied with the status quo of past successes Resources Nancy's Twitter handle, @nancyduarte Patti's Twitter handle, @PattiSan The company's Twitter handle, @Duarte Duarte.com “Slide:ology: The Art and Science of Creating Great Presentations,” by Nancy Duarte “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte “Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols,” by Nancy Duarte and Patti Sanchez Nancy Duarte analyzes Martin Luther King Jr.'s, "I Have A Dream" speech "Structure Your Presentation Like a Story," by Nancy Duarte, The Harvard Business Review “Steal the Show,” by Michael Port “An Inconvenient Truth" “Braveheart" Howard Schultz of Starbucks Ernest Shackleton Arizona State University School of Sustainability Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why no small business should ever hire a PR agency How business owners can craft a compelling story that piques the interest of producers, reporters, and writers How to obtain fast and concrete wins How to channel passion, momentum, and innovation into your stories Creating stories that entertain, educate, and inform How to give yourself permission to rewrite your story and live into a bigger life Resources GeetaNadkarni.com Baby Got Booked podcast Baby Got Booked podcast with Park Baby Got Booked Labs BabyGotBooked.com Baby Got Booked's Facebook The Joy of Marketing "Worth Every Penny," by Sarah Petty Geeta's column in Entrepreneur Magazine Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The five essential story elements of any great presentation Why it’s important follow the three act story structure in your presentations Michael's five immediately actionable presentation techniques How to own the stage Michael's detailed rehearsal process Dealing with imposter syndrome when delivering your stories 50 actionable tips to craft your business story   Resources Steal the Show Podcast HeroicPublicSpeaking.com The Think Big Revolution keynote “Book Yourself Solid,” by Michael Port “Steal the Show," by Michael Port “The Contrarian Effect,” by Michael Port “The Think Big Manifesto,” by Michael Port HeroicPublicSpeaking.com/live Michael's three day master class questions@michaelport.com for details about Michael's graduate-level, four month, four days per month intensive HeroicPublicSpeaking.com/crashcourse/ "Start With Why," by Simon Sinek Sheryl Sandberg Richard Branson Mark Cuban Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.  

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to help your brand rise above the "cacophony of communication and competition" How to clarify your core brand story How to claim your rifle-shot position in the marketplace How to use inbound marketing to attract a global network of clients—even as a solopreneur How to create niche, off-site content, and marketing while minimizing risk Resources FuelingNewBusiness.com Michael's Twitter Fuel Lines' Twitter  Michael's LinkedIn Fuel Lines' Facebook Feedly RSS Reader She-conomy.com TheStoreStarters.com Sheehan Associates MillennialMarketing.com "Marketing to Millennials," by Jeff Fromm "Millennials with Kids," by Jeff Fromm “On Death and Dying,” by Elisabeth Kübler-Ross World Business Conference 2016 Lewis Communications Advertising Agency MasterCraft Boats Tiffin Motorhomes March Brown Fly Fishing Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why story is more important now than ever The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them How to get a buyer to live vicariously through the success of existing customers How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content How to identify the emotional stories that elevate a professional services brand The core foundation of every story: character, desire, and conflict Resources Park@BusinessOfStory.com StoryForMarketers.com Andre Chaperon Getting Goosebumps podcast StoryMastery.com “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge “Writing Screenplays that Sell,” by Michael Hauge "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.