

#36: How to Define Your Brand Position Through Story
Apr 18, 2016
54:18
Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace.
The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud.
- Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
- Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
- How to help your brand rise above the "cacophony of communication and competition"
- How to clarify your core brand story
- How to claim your rifle-shot position in the marketplace
- How to use inbound marketing to attract a global network of clients—even as a solopreneur
- How to create niche, off-site content, and marketing while minimizing risk
- FuelingNewBusiness.com
- Michael's Twitter
- Fuel Lines' Twitter
- Michael's LinkedIn
- Fuel Lines' Facebook
- Feedly RSS Reader
- She-conomy.com
- TheStoreStarters.com
- Sheehan Associates
- MillennialMarketing.com
- "Marketing to Millennials," by Jeff Fromm
- "Millennials with Kids," by Jeff Fromm
- “On Death and Dying,” by Elisabeth Kübler-Ross
- World Business Conference 2016
- Lewis Communications Advertising Agency
- MasterCraft Boats
- Tiffin Motorhomes
- March Brown Fly Fishing
- Park@BusinessOfStory.com
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.