Business of Story

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it's bold to relax, and the importance of putting connections first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why building genuine relationships helps build your business How to encourage yourself to have more conversations about your profession Why it's a bold and humanizing move to share your embarrassing stories How to follow steps to create your own freelance business Why it's key to relax and be yourself when dealing with clients How to put connections first and create opportunities to create more Resources Jenny Beres Jenny Beres on Twitter, @JennyMBeres "Big Magic" by Elizabeth Gilbert Truman Capote "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why it's okay to take your time when creating content How to overcome fears to become a better writer Why self editing is essential and not doing it is disrespectful How to take bigger risks after careful study of your goals Why you must think about the audience's point of view when creating How to merge compelling storytelling with business writing Resources Ann Handley Ann Handley on Twitter, @annhandley MarketingProfs MarketingProfs on Twitter, @MarketingProfs Social Media Marketing World "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley The Slack Variety Pack Basecamp "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why infusing your writing with humor will improve it How to break down comedic theory to make it accessible and useable Why you can absolutely can learn to be funny How stories are more approachable and more memorable with comedy Why some are hesitant to use humor in the workplace, but it is a misplaced fear How to absorb lessons from great fiction writers Resources Erik Deckers Erik Deckers on Twitter, @edeckers Pro Blog Service Kerouac House Writer-in-Residence Program "The Storytelling Animal: How Stories Make Us Human" by Jonathan Gottschall Fast Company Magazine hemingwayapp.com "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why pursuing your passion can lead to a fulfilling career How to dig deep down to determine your roots and skill sets in order to plan your future Why there isn't any one right way to work How to find your natural motivation for your personal work mode Why it's important to maintain integrity at your current job even while developing your side hustle How to create a positive and supportive network of mentors Resources Pamela Slim Pamela Slim on Twitter, @pamslim "Body of Work: Find the Thread That Ties Your Story Together," by Pamela Slim "Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur," by Pamela Slim Michael Margolis "Little House in the Hollywood Hills," Charlotte Stewart's Memoir Dan Pink "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How a deep understanding of story structure can help your advertising How following your greatest passion can release business success Why it's all about the ups and downs of the journey How we are all wired to understand our surroundings through story How to keep moving when going through a creative rough patch Why it's so important to understand Joseph Campbell's "Hero's Journey" Resources FindingJoetheMovie.com Pat Solomon on Twitter, @findingjoemovie Bill Moyers' PBS Interview Series Arizona State University Robert McKee's Story Seminar World Surf League Joseph Campbell Foundation "The Hero's Journey," by Joseph Campbell "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Hyatt, Author and Founder of Michael Hyatt & Company, joins Business of Story Podcast this week to discuss making big changes late in the game, the importance of finding a mentor, and how to craft a bigger story for a better you. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode What it means to follow your passions and still make money How to craft a positive story for yourself The importance of finding a mentor and outside help How to create a solid, loyal, and productive team How to build a following for you blog Why it's essential to give yourself time to reflect on your personal progress Resources Michael Hyatt Michael Hyatt on Twitter, @MichaelHyatt "Platforms: Get Noticed in a Noisy World," by Michael Hyatt "Shave Ten Hours Off Your Workweek," by Michael Hyatt "Living Forward," by Michael Hyatt and Daniel Harkavy Platform University "The Hero's Journey," by Joseph Campbell Social Media Marketing World BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Crafting stories with clear intent How to help people buy into your stories Actively producing stories and getting them into your workflow Authentic storytelling How to generate and share authentic stories, and how to scale and measure their success Story shopping: identifying stories in real time Resources Christoph's blog, Authenticstorytelling.net Christoph on Twitter, @CTrappe "Get Real: Telling Authentic Stories for Long-term Success," by Christoph Trappe "The trouble with Dr. Google," featured on KevinMD.com "Orbiting the Giant Hairball," by Gordon MacKenzie "The Hero's Journey," by Joseph Campbell Simon Sinek "Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell," by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dick Orkin, award winning voice actor, radio producer, and creator of "The Chicken Man" joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to write for the theater of the mind How to break your content into a three act play How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way. How to have fun while crafting your story Resources Radio Ranch The Radio Ranch Facebook page Chicken Man The Secret Adventures of the Tooth Fairy honestlylisa.com Honestly Lisa, Lisa's podcast Stan Freberg "It Only Hurts When I Laugh," by Stan Freberg Bob and Ray Nichols and May Marie Forleo Danielle LaPorte Serial The Message Myths and Legends Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The squint test for story visuals How to gain utter confidence in front of an audience The difference between seeing and looking How to tap back into your innately creative storytelling powers Resources "C.H.U.D." "Manhunter" "The Cotton Club" "Three Men and a Little Lady" "The Making of Star Trek," by Stephen E. Whitfield "Battlestar Galactica" "Dick Tracy" "Star Trek: The Next Generation" Moving Forward Podcast with John Lim Dick Smith, makeup artist "The Naked City" Mike Westmore, makeup artist Warren Beatty, director Jack Palance in "Dr. Jekyll and Mr. Hyde" Doug Murray BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to uncover stories in your personal and professional life that will connect with your audiences How to catalogue stories using cerebral hashtags and create your personal story archive Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories How to keep your winning, go-to stories fresh and appealing How to tell the story of your strategy Resources Anecdote.com "Putting Stories to Work," by Shawn Callahan Anecdote's Storytelling for Leaders program Anecdote's Storytelling for Sales program Comedian Louis C.K. Comedian, actor, and author George Carlin Storytelling Coach, Terrence Gargiulo "The Storytelling Animal," by Jonathan Gottschall Watch out for Park's upcoming Friday Blab Sessions Business of Story YouTube Channel and video tools Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.