Business of Story

Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why a single story that is represented through the lens of various cultures around the world (monomyth) is important How to live the hero's journey in your day-to-day life Identifying customer personas to build empathy Authentically connecting the brand story with the customer story The most basic story form: change vs. status quo Resources Matthew's TED-Ed Talk, "What makes a hero?" Matthew's upcoming book, "Teenage Heroes" Joseph Campbell's books, "The Hero with a Thousand Faces" and "The Hero's Journey"   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to use the power of teaching to advance business missions further, faster Why pictures are truly worth a thousand words Why emotion is so essential to the learning process How stories are the only true vehicle we should use to move people to action The origin of the term "genius" Chunking information Resources Brain Matters Academy LearningToGo.info Margie's blog "Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham "Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?"  "Storynomics: How to Create a Story That Inspires" with Robert McKee "Start With Why," by Simon Sinek "Blink," by Malcolm Gladwell yourstory.businessofstory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC’s Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The importance of finding your voice as a brand Failing forward and why your darkest moments lead to your brightest future Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning The story lesson found in the "I want to marry you" cookie recipe Resources  Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit" "Making a Good Script Great," by Linda Seger "Start with Why," by Simon Sinek "A Passion to Win," by Sumner Redstone "The Motivation Manifesto," by Brendon Burchard "Storynomics: How to Create a Story That Inspires With Robert McKee" "How to Capitalize on Niche Story Markets With Justin Trevor Winters" jengrisanti.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The two levels of business storytelling How to use your business GPS How to avoid "jargon-monoxide," or terminology that clouds your story Using humor to pull an audience in "Yes, and..." the improvisation tool that will change the dynamics of your storytelling Kenn Adams' Story Spine structure Resources Keepingithuman.com Kathy's blog Keeping It Human Podcast Kathy's YouTube Channel Solution Storming Business Breakthroughs How to Be a Story Activist with Vincent Stanley Why Storytelling Is Essential to Science with Randy Olson Seven-Step Story Spine, created by Kenn Adams "Predictably Irrational," by Dan Ariely Airbnb Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

H. John Oechsle, President and CEO of Swiftpage, joins the Business of Story Podcast to share his expertise on creating team mentality and living your brand story. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The three pillars of successful leadership The challenges that every small business faces and how to overcome them How Swiftpage "lives the exclamation” Crafting your unique company culture Finding your company compass and values How business storytelling can see you through dynamic change Resources Act! Saleslog!x Sw!ftpage Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Megan Finnerty is the creator of the Arizona Storytelling Project, and in this charismatic episode of the Business of Story Podcast, she reveals how her brand of experiential storytelling is sweeping the nation. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to tell a story to get resources for your business or nonprofit organization Creating space for diverse voices Legendary traditional storyteller Donald Davis and his “Five P’s”:  People, Place, Problem, Progress, and Point Why great leaders need "a pocketful of stories" Do’s and don’ts of storytelling to sustain your audience’s emotional balance Experiential storytelling for millennials Arizona Storytelling Project and affiliated workshops Resources MeganMFinnerty.com Arizona Storytelling Project workshops Attend an Arizona Storytelling Project The Jonesborough Storytelling Festival Master storyteller Donald Davis The Moth Podcast "Long Story Short," by Margot Leitman "Wired for Story," by Lisa Cron Local First Arizona   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Bryan Adams, best-selling author of "Getting Goosebumps," joins the Business of Story Podcast for our first ever simulcast which will be aired both on the Business of Story and on Bryan's podcast, Getting Goosebumps. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode What "designed serendipity" is and how it can help your business Defining your audience through personas Using brand values and business objectives to delineate your story Empathy mapping to connect with your audience Giving yourself the permission to try storytelling Resources "Winning the Story Wars," by Jonah Sachs "Getting Goosebumps," by Bryan Adams The Getting Goosebumps Podcast "Purple Cow," by Seth Godin The Content Warfare Podcast, with Ryan Hanley “Houston, We Have a Narrative," by Randy Olson Canva Designs Park@ParkAndCo.com BusinessofStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Justin Trevor Winters, screenwriter of the upcoming movie "Killing Winston Jones," joins the Business of Story Podcast to explore the intersection of Hollywood storytelling with commerce content marketing. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode Applying Hollywood storytelling to commerce content marketing in business Movies—why do they work? Why storytellers are the most sought after commodity in Hollywood, marketing, branding, and content marketing Niche vs. mass audiences and how to identify your demographic and craft your story to connect with each Story integrity and how to relate on a humanistic level Resources FilmCourage.com ScreenCraft.org The International Screenwriters Association IMDb.com “Killing Winston Jones” Blake Snyder's books: "Save The Cat!" "Save the Cat! Goes to the Movies" “Save the Cat! Strikes Back” "The Hollywood Reporter" "Variety" Park@ParkAndCo.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ron Ploof, creator of the StoryHow™ PitchDeck and author of “Read This First: The Executive’s Guide to New Media,” joins The Business of Story Podcast to discuss the importance of empathy in your story narrative to develop a successful relationship with your audience. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode How a deck of cards can teach you elements and techniques to hone your storytelling skills Creating empathy and meaning for your audience How to work from the end of your story backwards Resources Mad Men, "The Carousel” Ron’s StoryHow™ PitchDeck “Save the Cat!” by Blake Snyder www.storyhow.com StoryHow workshops Griddlecakes Radio: Exploring the Lost Art of Audio Storytelling   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margot Leitman, writer, storyteller, teacher, and author of "Long Story Short: The Only Storytelling Guide You’ll Ever Need," joins the Business of Story Podcast to discuss her latest book, successful storytelling tips, and discovering authentic stories within your own life.   The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story   In This Episode How Leitman transformed a passion for stories into a successful business What draws us to the cultural stories we love and why How to get out in the world and create stories for yourself Empowering business professionals to utilize storytelling in their work and workplace Keying into emotion and universality when telling stories   Resources Margot Leitman’s YouTube Channel Margot Leitman’s Moth Profile Margot Leitman’s Facebook Page www.margotleitman.com Margot Leitman’s Fast Company Article Mike Birbigllia, Comedian Margot Leitman’s Twitter   Author Charles Bukowski’s official website Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.