Business of Story

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands "develop, refine, and deliver" powerful stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Identify the right story for the right people at the right time "Motographics," or motivation-based marketing Tamsen's essential elements of an overall message: why, what now, and how The three F's, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith The three P's to combat the three F's: practice, passion, preparation How to use personas: the commander, the counselor, the showman, and the sage How the Proteus Effect plays into storytelling Resources Oratium.com Oratium.com/events Tamsenwebster.com Chekov's gun TEDx Cambridge TEDx Talks TED Talks TEDSummit 2016 "Wired for Story," by Lisa Cron "Start With Why," by Simon Sinek MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work" Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster" Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive How to use story tension to persuade an audience Powerful story and communication tools that leaders can use to galvanize employees and customers Re-dreaming and refusing to be satisfied with the status quo of past successes Resources Nancy's Twitter handle, @nancyduarte Patti's Twitter handle, @PattiSan The company's Twitter handle, @Duarte Duarte.com "Slide:ology: The Art and Science of Creating Great Presentations," by Nancy Duarte "Resonate: Present Visual Stories that Transform Audiences," by Nancy Duarte "Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols," by Nancy Duarte and Patti Sanchez Nancy Duarte analyzes Martin Luther King Jr.'s, "I Have A Dream" speech "Structure Your Presentation Like a Story," by Nancy Duarte, The Harvard Business Review "Steal the Show," by Michael Port "An Inconvenient Truth" "Braveheart" Howard Schultz of Starbucks Ernest Shackleton Arizona State University School of Sustainability Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why no small business should ever hire a PR agency How business owners can craft a compelling story that piques the interest of producers, reporters, and writers How to obtain fast and concrete wins How to channel passion, momentum, and innovation into your stories Creating stories that entertain, educate, and inform How to give yourself permission to rewrite your story and live into a bigger life Resources GeetaNadkarni.com Baby Got Booked podcast Baby Got Booked podcast with Park Baby Got Booked Labs BabyGotBooked.com Baby Got Booked's Facebook The Joy of Marketing "Worth Every Penny," by Sarah Petty Geeta's column in Entrepreneur Magazine Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The five essential story elements of any great presentation Why it's important follow the three act story structure in your presentations Michael's five immediately actionable presentation techniques How to own the stage Michael's detailed rehearsal process Dealing with imposter syndrome when delivering your stories 50 actionable tips to craft your business story Resources Steal the Show Podcast HeroicPublicSpeaking.com The Think Big Revolution keynote "Book Yourself Solid," by Michael Port "Steal the Show," by Michael Port "The Contrarian Effect," by Michael Port "The Think Big Manifesto," by Michael Port HeroicPublicSpeaking.com/live Michael's three day master class questions@michaelport.com for details about Michael's graduate-level, four month, four days per month intensive HeroicPublicSpeaking.com/crashcourse/ "Start With Why," by Simon Sinek Sheryl Sandberg Richard Branson Mark Cuban Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to help your brand rise above the "cacophony of communication and competition" How to clarify your core brand story How to claim your rifle-shot position in the marketplace How to use inbound marketing to attract a global network of clients—even as a solopreneur How to create niche, off-site content, and marketing while minimizing risk Resources FuelingNewBusiness.com Michael's Twitter Fuel Lines' Twitter Michael's LinkedIn Fuel Lines' Facebook Feedly RSS Reader She-conomy.com TheStoreStarters.com Sheehan Associates MillennialMarketing.com "Marketing to Millennials," by Jeff Fromm "Millennials with Kids," by Jeff Fromm "On Death and Dying," by Elisabeth Kübler-Ross World Business Conference 2016 Lewis Communications Advertising Agency MasterCraft Boats Tiffin Motorhomes March Brown Fly Fishing Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why story is more important now than ever The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them How to get a buyer to live vicariously through the success of existing customers How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content How to identify the emotional stories that elevate a professional services brand The core foundation of every story: character, desire, and conflict Resources Park@BusinessOfStory.com StoryForMarketers.com Andre Chaperon Getting Goosebumps podcast StoryMastery.com "Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge "Writing Screenplays that Sell," by Michael Hauge "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story The difference between implicit and explicit story The intersection of meaning, truth, and moral "Negaphobia," or the fear of all things negative Changing your thinking from inductive to causal How to win a free story consultation with Park Howell Resources McKeeStory.com Adaptation "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016 "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee Robert's Storynomics Seminars Red Bull Gives You Wings campaign Mr. Clean campaign Nike Just Do It campaign Siemens Answers campaign Starbucks campaign Women in Film Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How story transforms from monomyth to fractal Key ways to move your audience to action How to personally break down the story cycle and apply it to your own life The stories buried in employee engagement surveys A transformative way of talking about products and services Identifying your purpose How to win a free story consultation with Park Howell Resources Sam's LinkedIn Sam's Twitter Insight Agents David Ogilvy: The 8 Ogilvy Habits Freakonomics with Steven D. Levitt and Stephen J. Dubner "Start With Why," TED Talk with Simon Sinek "What makes a hero?," TED-Ed Talk with Matthew Winkler "Propaganda," by Edward Bernays "Drive," by Daniel H. Pink "Predatory Thinking," by Dave Trott "One Plus One Equals Three," by Dave Trott "Vocational Guidance Counselor," Monty Python "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest Bill Bernbach dunnhumby.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The currency of stories in business and life The powerful possibilities of story Three universal truths on why stories connect us no matter who or where we are in the world Operational and organizational storytelling Michael's key structure of context, emotion, and evidence Resources Getstoried.com Getstoried.com/redpill Story University The New About Me LeanStory Twitter @getstoried Instagram #getstoried "Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story," by Michael Margolis "Wake Me Up When the Data is Over," by Lori Silverman "The Moral Molecule," by Paul J. Zak "Trust Me, I'm Lying," by Ryan Holiday Steve Denning Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Understanding your business goals and mapping your content strategy to meet those goals What a marketing cloud actually is How to create specialized persona teams Mastering generalization and being on top of everything that comes across your desk How to better understand your audiences The importance of understanding why you do what you do Resources Uberflip Oracle Marketing Cloud Eloqua Responsys Content Pros Podcast Modern Marketing Experience user conference Content Marketing Institute Joe Pulizzi DocuSign Uber Lyft "Start with Why," by Simon Sinek "Originals: How Nonconformists Move the World," by Adam Grant BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.