Business of Story

Annette Simmons, author of “The Story Factor,” joins The Business of Story to reveal the risks and rewards involved in good storytelling and to share the six stories that everyone needs to be able to tell.  The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn three creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A In This Episode The six essential stories that everyone should be able to tell Using story to change behavior The risks and rewards of implementing story into your brand strategy Cross-cultural story morals Resources Doug Lipman, Story Coach "Earth Care: World Folktales," by Margaret Read MacDonald "Peace Tales," by Margaret Read MacDonald "Riding the Waves of Culture," by Fons Trompenaars www.annettesimmons.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.  

Bruno Sarda, Director of Social Responsibility at Dell, joins the Business of Story podcast to shed light on how to combine story with sustainability initiatives. The Business of Story is sponsored by ACT! , Zignal Labs, and Sigstr ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Dell's sustainable technology innovations Sustainable initiatives from Dell's projects around the world Using the power of story to connect sustainability to technology Empowering customers to join the story Resources www.bsarda.blogspot.com Bruno Sarda's Twitter Bruno Sarda's LinkedIn Dell's sustainable mushroom packaging Dell's Design for the Environment www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

Keith Quesenberry, author, researcher, and professor of Social Media Marketing joins the podcast to share his groundbreaking research on the science that backs the power of story. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Freytag's Pyramid and three, five, and ten act story structures. Super Bowl ads; what makes them fly or flop? The research that proves that storytelling is a powerful business tool. Resources Keith's Book, Social Media Strategy: Marketing and Advertising in the Consumer Revolution Park's blog post, High Performance Storytelling Drives Audi Prom Spot Harvard Business Review, The Irresistible Power of Storytelling as a Strategic Business Tool www.postcontrolmarketing.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Josh Ginsberg knows all about identifying and controlling story. As the co-founder and CEO of Zignal Labs, that’s his main mission. Josh joins The Business of Story this week to talk about the creation of Zignal Labs and the ability to implement it into your business stories. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Josh shares the concept behind Zignal Labs' real-time media monitoring How to use Zignal Labs to monitor and control the story your brand shares with the world How to avoid crisis stories—and how to be prepared when potential crises come your way The Boyd Cycle in relation to crafting story and observing news data Resources www.ZignalLabs.com www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Lisa Cron is an author, story consultant, and instructor at UCLA’s Extension Writing Program. Her book, Wired for Story has also been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two upcoming books, Story Genius and Story or Die. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.   In This Episode Your inherent superpower Lisa shares her essential structure for creating story The purpose behind conflict in story The science behind the reward centers in our brains Writing for the entrepreneur Resources Wired For Story Lisa’s video tutorial, Writing Fundamentals: The Craft of Story Lisa’s TEDx Talk, Wired for Story www.wiredforstory.com Brené Brown's TED talk on vulnerability www.Businessofstory.com For more insights from your favorite storytellers, visit http://bit.ly/BizofStory .

From oceanographer to documentarian to training author-scientists around the world on how to communicate through story, Randy Olson joins us today to share his methods for crafting exceptional business and science narratives.   The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.   In This Episode Randy's personally crafted tools and games to instantly become a better storyteller Learn how to implement the "be all and end all" of story structure, the ABT formula Understand the difference between diverse story structures including ABT (and, but therefore), AAA (and, and and), and DHY (despite, however, yet) Become involved in Randy's Story Circles Discover the story structure of the Gettysburg Address Resources www.RandyOlson.com Randy's archive of short films, www.shiftingbaselines.org Don't Be Such a Scientist: Talking Substance In an Age of Style Connection: Hollywood Storytelling Meets Critical Thinking Houston, We Have a Narrative: Why Science Needs Story www.Businessofstory.com For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic. For more information on Lee and his journal, Creative Nonfiction, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Actionable tips to reveal your business’s universal truth and craft it into a fascinating story. How to think and organize your business’s story into story scenes to engage your audience. Methods to make your listener an actual participant in your story. The absolutely essential elements of a fantastic story. The important difference between public and personal stories. Resources LeeGutkind@gmail.com www.LeeGutkind.com Many Sleepless Nights by Lee Gutkind Almost Human, Making Robots Think by Lee Gutkind You Can't Make This Stuff Up by Lee Gutkind The Immortal Life of Henrietta Lacks by Rebecca Skloot www.Businessofstory.com   For more insights from your favorite storyellers, visit http://bit.ly/BizofStory .

Robert McKee, the Hollywood “Story Doctor”, joins Park to discuss the societal and business implications of changing narrative into story. For more information about Robert or to take one of his Story Seminars, visit his website. The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Storynomics and a new perspective on how to apply a storytelling arc to your business practice Narrative vs. Story; all stories are narratives but not all narratives are stories Turning big data into big drama The three step story structure What does the modern audience want? Knowing your audience in a "godlike way" Resources Robert’s book, Story Robert’s Website Robert’s STORY Seminars The film, Adaptation Business of Story   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. For more information on Dr. Paul Zak, you can visit his website.  The Business of Story is sponsored by ACT! and Zignal Labs ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones.  Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story. In This Episode Oxytocin, or the moral molecule, and its acute, chemical effect on the brain What the neuroeconomy is, and how to apply it to your business What you need to know as a business communicator to release oxytocin in your audience Steps to build stories that have a distinct chemical effect on the brain and influence others The ZEST score, and how to use this mathematical equation to predict your story's success Resources Paul J. Zak TED Talk Paul’s short video: Empathy, Neurochemistry and the Dramatic Arc Future of Storytelling website Paul’s book, The Moral Molecule ZESTxLabs Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Learn how the mind yields helplessly to the suction of story from New York Times Best Selling Author Jonathan Gottschall. For more information on Jonathan and his books you can visit his website. The Business of Story is sponsored by ACT! and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noice-cancelling headphones. Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story.