Business of Story

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The scientific proof that story structure is a powerhouse of informational systems The latest cognitive research on story engagement, story power, empathy, and influence How to merge your themes and messages into powerful, effective stories Kendall's tried and true tools for filtering story through an active subconscious Kendall's Neural Story Net How to think in story form Audience modeling Resources KendallHaven.com "Story Proof: The Science Behind the Startling Power of Story," by Kendall Haven "Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach," by Kendall Haven "The Storytelling Animal," by Jonathan Gottschall "Houston, We Have a Narrative," by Randy Olson BusinessofStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to create marketing that asks and answers questions Connecting your digital dots across platforms How to develop content and social media hacks to help you do more with less Identifying what your brand does better than anybody else The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes Why digital is such a multi-dimensional storytelling realm Resources "Get Scrappy: Smarter Digital Marketing for Businesses Big and Small," by Nick Westergaard BrandDrivenDigital.com Westergaard.com Nick's Podcast, On Brand "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast Robert McKee's Four-Day Story Seminar "The Brand Flip," by Marty Neumeier "Primal Branding," by Patrick Hanlon "The Social Code," by Patrick Hanlon "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark "What Great Brands Do," by Denise Lee Yohn Budweiser Super Bowl Spot Dollar Shave Club Super Bowl Spot Dollar Shave Club's Instagram Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How The Onion has mastered digital storytelling—and how you can, too The three ingredients essential to every humorous tweet and post How to create "thumb-stoppers" The secrets of social and how it can make or break a storyteller How more brands can take advantage of having more fun in their marketing The power of visuals on social media Resources TheOnion.com Onion Labs Onion Labs' and Bacardi's #realcocktail campaign Onion Labs' and Cheetos' "Sweetos" Vine Eric's Twitter Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Join John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, as he dives into the powerful art of storytelling in the business realm. He explains how mirror neurons affect our connection to stories and shares insights on the quest structure in business narratives. John also reveals common pitfalls in storytelling and how to overcome them, emphasizing the importance of empathy and audience engagement. Get ready to enhance your storytelling skills and captivate your audience!

Margaret Hartwell, author and co-producer of "Archetypes in Branding: A Toolkit for Creatives and Strategists," discusses the transformative power of character archetypes in branding. She highlights how brands like McDonald's use archetypes to forge emotional connections with consumers. The conversation also delves into four key archetypes that shape brand identity, the impact of storytelling on consumer trust, and the evolving role of millennials in shaping modern marketing. Hartwell reveals how a human-centered approach can make brands more relatable and engaging.

Ardath Albee, a B2B Marketing Strategist and CEO of Marketing Interactions, shares her expertise on creating impactful customer personas. She emphasizes the shift from brand-centered narratives to customer-focused storytelling, enhancing engagement through techniques like the 'pronoun shift.' Ardath explores the Narcissus effect, warning against self-obsession in branding. She also discusses how understanding personas can transform one-off campaigns into ongoing narratives that nurture lasting customer relationships, ultimately boosting B2B marketing effectiveness.

Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the process of applying story to your brand. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode Why a single story that is represented through the lens of various cultures around the world (monomyth) is important How to live the hero's journey in your day-to-day life Identifying customer personas to build empathy Authentically connecting the brand story with the customer story The most basic story form: change vs. status quo Resources Matthew's TED-Ed Talk, "What makes a hero?" Matthew's upcoming book, "Teenage Heroes" Joseph Campbell's books, "The Hero with a Thousand Faces" and "The Hero's Journey" Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Margie Meacham is a learning expert who uses neuroscience to ignite innate genius. She joins the Business of Story Podcast to teach CEOs and storytellers to be more impactful and enthusiastic leaders. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode How to use the power of teaching to advance business missions further, faster Why pictures are truly worth a thousand words Why emotion is so essential to the learning process How stories are the only true vehicle we should use to move people to action The origin of the term "genius" Chunking information Resources Brain Matters Academy LearningToGo.info Margie's blog "Brain Matters: How to help anyone learn anything using neuroscience," by Margie Meacham "Why is Storytelling Biologically Important for Survival?" with Dr. Paul Zak Dr. Paul Zak's TED Talk, "Trust, morality — and oxytocin?" "Storynomics: How to Create a Story That Inspires" with Robert McKee "Start With Why," by Simon Sinek "Blink," by Malcolm Gladwell yourstory.businessofstory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jen Grisanti is an author, network TV story consultant, independent producer, writing instructor for NBC's Writers on the Verge, and featured blogger for the Huffington Post. She joins the Business of Story Podcast to explore how to draw from our emotional truths to achieve massive results. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The importance of finding your voice as a brand Failing forward and why your darkest moments lead to your brightest future Adding the four part story structure of trigger, dilemma, choice, and pursuit to your brand planning The story lesson found in the "I want to marry you" cookie recipe Resources Jen's books, "Change Your Story," "Storyline: Finding Gold in Your Life Story," and "TV Writing Tool Kit" "Making a Good Script Great," by Linda Seger "Start with Why," by Simon Sinek "A Passion to Win," by Sumner Redstone "The Motivation Manifesto," by Brendon Burchard "Storynomics: How to Create a Story That Inspires With Robert McKee" "How to Capitalize on Niche Story Markets With Justin Trevor Winters" jengrisanti.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Kathy Klotz-Guest, Chief Storyteller at Keeping It Human, joins the Business of Story Podcast to share how loosening up through comedy can enable business storytellers to address human need. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story In This Episode The two levels of business storytelling How to use your business GPS How to avoid "jargon-monoxide," or terminology that clouds your story Using humor to pull an audience in "Yes, and..." the improvisation tool that will change the dynamics of your storytelling Kenn Adams' Story Spine structure Resources Keepingithuman.com Kathy's blog Keeping It Human Podcast Kathy's YouTube Channel Solution Storming Business Breakthroughs How to Be a Story Activist with Vincent Stanley Why Storytelling Is Essential to Science with Randy Olson Seven-Step Story Spine, created by Kenn Adams "Predictably Irrational," by Dan Ariely Airbnb Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.