Business of Story #34: Business Storytelling From a Hollywood Screenwriting Coach
Apr 4, 2016
01:08:02
Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business.
The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle.
- ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones.
- Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click.
- Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now.
- Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.
- The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story
- The difference between implicit and explicit story
- The intersection of meaning, truth, and moral
- "Negaphobia," or the fear of all things negative
- Changing your thinking from inductive to causal
- How to win a free story consultation with Park Howell
- McKeeStory.com
- Adaptation
- "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016
- "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee
- Robert's Storynomics Seminars
- Red Bull Gives You Wings campaign
- Mr. Clean campaign
- Nike Just Do It campaign
- Siemens Answers campaign
- Starbucks campaign
- Women in Film
Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.